Industry Update
External Article19 March 2015

Hilton Worldwide Drives 12% Higher ROI With Google Hotel Ads

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With over 4,250 hotels across 93 countries, Hilton Worldwide aims to be the leader in hospitality and simplify travel for its guests before, during, and after each visit. But given that today's travelers have more research, booking, and platform options than ever, Hilton turned to Google Hotel Ads to help drive high-quality leads and fuel bookings. Hilton saw five-star results: It improved its conversion rate by 45% and drove a 12% increase in overall ROI.

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Founded in 1919 as the flagship brand of Hilton Worldwide, Hilton Hotels & Resorts continues to build upon its legacy of innovation by developing products and services to meet the needs of savvy global travelers at more than 550 hotels across six continents.
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