New India-inspired, global hotel Management Company Aiana Hotels & Resorts formed
Amruda Nair and H.E. Sheikh Faisal Bin Qassim Al Thani signing off the agreement at Qatari-Indian Economic Forum, New Delhi.
H.E. Sheikh Faisal bin Qassim Al Thani, Chairman of Al Sawari Holding and Qatari Business Association, and Amruda Nair, Joint Managing Director and Chief Executive Officer, Aiana Hotels & Resorts L.L.C., have signed a Joint Venture agreement to create Aiana Hotels & Resorts, a global hotel management company with the fabled Indian service ethos at its heart.
The new joint venture company Aiana Hotels & Resorts L.L.C. will embody a hospitality brand of upper upscale hotels and leading operator of hotels, resorts and serviced apartments in the Middle East, Indian Sub-Continent and South East Asia.
To mark the launch, Aiana Hotels & Resorts unveiled the visual identity of the brand. Aiana, meaning "eternal blossom" in Sanskrit also means a place of refuge or retreat. These two powerful and evocative images represented as the universal symbol of the "mandala" in the brand logo, come together to represent the unique experience that Aiana promises its guests.
The joint venture combines the resources and visionary entrepreneurial skills of H.E. Sheikh Faisal bin Qassim Al Thani, Chairman Al Sawari Holding with the hospitality expertise and passion of Amruda Nair, herself a third generation hotelier, driven by a desire to redefine hospitality today.
Aiana Hotels & Resorts reflects the strengths of its principals - business excellence and Indian hospitality to cater for the growing demand for value added offerings in the upper upscale hospitality segment and offers hotel owners an effective management solution from an experienced team of hospitality specialists. The joint venture, with both partners having an equal share, will be based in Doha, Qatar and operate under the name Aiana Hotels & Resorts L.L.C.
H.E. Sheikh Ahmad bin Jassim Al Thani, Minister of Economy and Commerce, stated at the signing ceremony that Qatar is taking an unprecedented leap in development due to the economic boom the country is experiencing at all levels, clearly illustrated by the projects we are set to carry out over the next few years, especially in infrastructure.
"I am delighted to witness the signing of the memorandum of understanding between Al Sawari Holding and Amruda Nair, scion of famous Leela hotel group family in India, with the aim of introducing a new brand to the Qatari hospitality market that is already home to several internationally renowned names. The new brand will definitely make a valuable addition to the local tourism sector." added H.E. Sheikh Ahmad bin Jassim Al Thani.
Sheikh Faisal Bin Qassim Al Thani, Chairman of Al Sawari Holding and Al Faisal Holding, said: "Given the long standing relationship between Qatar and India, there is great synergy in the similar way that we travel. This is why we want to bring Aiana as a new lifestyle hotel brand to the Middle East and will continue to support Aiana through our ambitious expansion plans for acquisitions in key destinations starting with the property in Doha with many more to follow in Western Europe (London) and The United States of America."
Amruda Nair, Joint Managing Director & Chief Executive Officer, AIANA Hotels & Resorts L.L.C. said "With the launch of Aiana Hotels and Resorts, I am delighted to be introducing a brand I am confident will become the preferred choice of travellers seeking authentic and immersive experiences that will stay with them long after they have checked out. I was fortunate to meet H.E. Sheikh Faisal bin Qassim Al Thani who shared my passion for hospitality and supported my dreams and ambitions of creating an Indian brand with a global presence. Our service, design, and operating philosophy is geared to exceed the expectations of a new generation of savvy travellers. We call it Hospitality 2.0"
About AIANA Hotels & Resorts
AIANA Hotels & Resorts L.L.C is a global hotel management company with an Indian service ethos that aims to be a leading operator of hotels, resorts and serviced apartments in the Middle East, Indian Sub-Continent and South East Asia.
Aiana Hotels & Resorts will create a hospitality brand of upper upscale hotels that offers fresh and relevant product design, facilities customized to the traveller of today with an intuitive service ethic based on traditional Indian hospitality values.