NH Hotels and Sony Pictures setting of first-ever holographic press conference of the film industry
Actor Hugh Jackman and director Neill Blomkamp attended the press holographically in Madrid from the hotel nhow Berlin for the presentation of the film CHAPPIE. NH Hotels will implement shortly this system in other nine hotels of the Group
"The nature of 'Chappie', a film with highly technological and innovative concepts looking at the future, required also technological and innovative ways to be presented, and we found NH Hotel Group was a good partner to help us do something that integrates both these ideas: the first holographic press conference in the history of cinema", said Iván Losada, Managing Director of Sony Pictures Releasing in Spain. "In entertainment, our business, not only the content is important but also the format, and the holographs have been the perfect sample: our message multiplied the attention received thanks to the surprising way it was communicated. This is probably just the first of many holographs in our industry".
The presentation was in real time which enabled the journalists to interact with the actor and the director of the movie (more than 1.800 km away) in the same way as if they both were physically present in Madrid.
The holographic telepresence technology installed in the hotels NH Collection Eurobuilding and nhow Berlin was used for this event. The system is based on the projection of a HD image on a reflective surface which rebounds to a transparent film where the hologram with 3D effect appears. This is a pioneering and revolutionary service in the hotel sector that can be applied not only to events and conventions of high impact, but also for presentations that want an innovative and surprising staging.
A Company where the future is already present
NH Hotel Group is the first hotel chain to develop a holographic telepresence system that allows being in multiple locations in real time. At this moment, this technology is implemented in NH Collection Eurobuilding (Madrid), nhow Berlin and NH Collection Constanza (Barcelona). This service will also be available in 9 different destinations in the near future, enabling a futuristic way of connection. This way, NH Hotel Group commits firmly to make extraordinary encounters defying the distance.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to www.sonypictures.com.
About NH Hotel Group
NH Hotel Group (www.nh-hotels.com) is Europe's third-ranked business hotel chain. It operates close to 400 hotels with almost 60,000 rooms in 29 markets across Europe, the Americas and Africa, including top city destinations such as Amsterdam, Barcelona, Berlin, Bogota, Brussels, Buenos Aires, Düsseldorf, Frankfurt, London, Madrid, Mexico City, Milan, Munich, New York, Rome and Vienna.