Four Seasons tests consumers’ brand IQ through social quiz | luxurydaily.com
Four Seasons Hotels & Resorts is generating a social media conversation surrounding its properties by asking its Facebook fans to name members of its portfolio by picture. On Facebook, the brand presented images of four of its hotels, asking consumers to name them in the comments. This pop quiz speaks to the loyal consumers who have stayed at more than one property within Four Seasons, and may inspire guests to seek out new locations.
