Industry Update
Press Release24 April 2015

Marina Bay Sands contributes to the development of HSMAI Southeast Asia Chapter

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McLEAN, VA -- Marina Bay Sands has made a US$180,000 grant to the Hospitality Sales and Marketing Association International to develop the association’s chapter in Southeast Asia.


The grant will help HSMAI develop membership and fund educational programs in the Singapore market and South East Asian region. During the three-year period from 1 April 2015 to 31 March 2018, HSMAI will conduct industry events, recruitment sessions and educational programmes, covering areas such as sales, marketing and revenue optimization.

“The grant provides funding that allows us to develop a strong brand in the region and advocate and educate hotel sales, marketing, and revenue management professionals.” said Bob Gilbert, CHME, CHBA, President and CEO of HSMAI. “HSMAI plans to develop additional educational programs there following the launch of HSMAI AsiaPacific Revenue Optimisation Conference (ROC) which debuts in Singapore on April 22nd and a Chief Revenue Officer Executive Roundtable on April 23rd.”

Mike Lee, Vice President of Marina Bay Sands, said, “Marina Bay Sands is pleased to support the development of the Southeast Asia Chapter of HSMAI. The markets in this region are thriving and so is the need for greater educational resources and professional training for members of the hotel sales, marketing, and revenue management industries. As a thought leader, we hope to share our expertise and play a part in contributing to the region’s business landscape. An educational association such as HSMAI can help hoteliers navigate emerging trends, optimize their revenue performance and attract new customer segments to markets such as Singapore.”

Jackie Douglas, President of HSMAI Asia Pacific said “We’re excited to be partnering with Marina Bay Sands as we implement our strategy in South East Asia. The additional funding will allow us to develop more educational programs and content for the industry, and to expand our South East Asia Chapter, to better serve hoteliers in global brands, local chains and independent hotels.”

Marina Bay Sands, which will be positioned as a Platinum Educational Partner for the chapter, will host two educational events for the Singapore chapter each year.

About HSMAI Global

Hospitality Sales and Marketing Association International (HSMAI) Global is a federation of Regions committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. HSMAI Regions provide hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs around the world. HSMAI is an individual membership organization comprising more than 7,000 members globally with a presence in the Americas, Asia Pacific, Europe, and Middle East. Connect with HSMAI at .

About HSMAI Asia Pacific

Founded in 2005, HSMAI Asia Pacific’s mission is to be the leading source for sales and marketing information, tools, insight, business development, and networking for professionals in the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for hotel sales, marketing and revenue management disciplines. Activities in the region are held in Singapore, Hong Kong, Shanghai, Sydney, Melbourne, Brisbane, Canberra, Bangkok, Jakarta, Bali and Beijing.

For additional information, refer to our website at or follow us on Twitter @hsmaiasia or join our LinkedIn group at HSMAI Asia Pacific.