Minor Hotel Group Continues Strategic Expansion in Africa With Cheli & Peacock’s Kenya Portfolio Joining Elewana Collection
Bangkok, 29 April 2015: Minor Hotel Group (MHG), a hotel owner, operator and investor, with a portfolio
of 133 hotels and resorts in 22 countries, is pleased to announce the addition of six camps in Kenya to its
growing global portfolio. This is the result of two of East Africa's most prestigious property portfolios
merging, following the acquisition of Cheli & Peacock Group of Companies by the Elewana Collection.
The acquisition sees the six Cheli & Peacock properties, namely, Elsa's Kopje, Elephant Pepper Camp,
Joy's Camp, Tortillis Camp, Kitich Camp and Lewa Safari Camp, merge under the banner of the Elewana
Collection to form a comprehensive circuit of 14 properties spanning the highlights of Northern Tanzania,
Kenya and Zanzibar. The merger offers operators and agents a seamless experience when booking
Kenya, Tanzania and Zanzibar.
of the country's most iconic parks and conservancies. The properties are all vastly different in design and
geography but they all share the same attitude toward service, social responsibility and community
Tortilis Camp in Amboseli is best known for its unrivalled views of Kilimanjaro and the local elephant
population, with over 1000 elephants in the park's eco-system. To experience camping in the heart of the
African bush, Elephant Pepper Camp is in the prime core of the protected Mara North Conservancy
wilderness area. Elsa's Kopje, famed for the breath taking views spanning across the Meru National Park,
is named after Elsa the lioness, made famous by George and Joy Adamson's book and film "Born Free".
An elegant oasis in the arid lands of Samburu, Joy's Camp is located in Shaba National Reserve and is
made up of ten luxury tents. Lewa Safari Camp has a stunning location within Lewa Wildlife Conservancy,
with views of Mt. Kenya to the south and the arid lowlands to the north, and the six-tent Kitich Camp in
the Matthews Forest is ideal for adventurous travellers wanting to explore precious wilderness.
Cheli & Peacock Safaris tour operator will continue to act completely independently of the Elewana
Collection under the leadership of founders Stefano and Liz Cheli. Stefano and Liz will focus on
innovations within the Company to enhance its offering as a destination experience manager.
Dillip Rajakarier, CEO Minor Hotel Group, commented, "The addition of the six Cheli and Peacock camps
to the Elewana Collection represents a really exciting development in Kenya for Minor Hotel Group and
our partners. The expanded Elewana Collection now offers a portfolio of 14 camps, lodges and boutique
beach hotels in Kenya, Tanzania and the island of Zanzibar, providing unparalleled African wildlifeviewing
and beach holiday opportunities with an emphasis on stylish and luxurious comfort."
Karim S. Wissanji, Chairman and CEO, Elewana Collection comments "We are delighted about this
partnership. The combination of Cheli & Peacock's long-standing history and experience of safaris and
that of our now enhanced regional product offering will deliver a truly genuine and memorable destination
experience for all our mutual clients."
Stefano Cheli, CEO, Cheli & Peacock Safari's adds "Liz and myself have been immersed in Kenyan safari
holidays since we first started guiding mobile safari camps 30 years ago. This merger will allow us to take
our combined experience and really focus on the intricacies that go towards guaranteeing guests an
outstanding safari experience in a wider region of East Africa."
The addition of the six Cheli and Peacock camps to the Elewana Collection brings MHG's overall hotel
count to 133. In Africa, MHG now has a portfolio of 25 properties in seven countries across three of its
hotel brands – Anantara, AVANI and the Elewana Collection. A fourth brand will be added later this year
when Essque Zalu Zanzibar, which is currently managed by MHG, is rebranded to Per AQUUM. This total
also includes Radisson Blu Hotel, Maputo, in Mozambique, which is owned by MHG. The group also
recently announced the development of two new Anantara resorts in North Africa – one in Tozeur, Tunisia
and one in Tangier, Morocco, both to open in 2017.
About Minor International
Minor International (MINT) is a global company focused on three core businesses: restaurants, hospitality and lifestyle brands distribution. MINT is one of Asia"s largest restaurant companies with over 2,000 outlets operating system-wide in 19 countries under The Pizza Company, Swensen"s, Sizzler, Dairy Queen, Burger King, Thai Express, The Coffee Club, BreadTalk (Thailand) and Riverside brands. MINT is also a hotel owner, operator and investor with a portfolio of 155 hotels and serviced suites under the Anantara, AVANI, Oaks, PER AQUUM, Tivoli, Elewana Collection, JW Marriott, Four Seasons, St. Regis, Radisson Blu and Minor International brands in 24 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America. MINT is one of Thailand"s largest distributors of lifestyle brands focusing primarily on fashion, home and kitchenware and contract manufacturing. Its brands include Gap, Banana Republic, Brooks Brothers, Esprit, Bossini, Etam, Charles & Keith, Pedro, Radley, Anello, Zwilling J.A. Henckels, Joseph Joseph and ETL Learning. Bemynt is MINT"s e-commerce platform offering premium fashion and lifestyle products. For more information, please visit www.minorinternational.com.