Research suggests mobiles and millennials are changing the way we travel. In just a few weeks, students will be getting out for summer vacation and that means vacations, trips home from college and more. For many hotel and attraction owners, capitalizing on summer activities is essential for remaining in the black for the rest of the year. The internet and mobile technology have dramatically changed the way people search for and make travel arrangements. This article will discuss recent research that gives business owners clues to reaching traveling customers in the digital age.

Read the full article at inc.com