Industry Update
Press Release15 May 2015 Introduces Secret Prices and Enhanced Loyalty Program

Loyalty members, mobile users and email subscribers can now unlock even greater savings

share this article
1 min new

HONG KONG -- has introduced further savings for customers through a new program called Secret Prices. The program offers participating customers a greater selection of competitive hotel deals, most of which are not available on comparison sites. Secret Prices offers thousands of specially negotiated rates and subscriber-only deals on hotels in top destinations around the world.


To gain access to Secret Prices, customers can simply subscribe to emails, download the award-winning mobile booking app and/or sign up for the free loyalty program rebranded Rewards.

Welcome Rewards®, the industry-leading loyalty program, has been rebranded as Rewards. Loyalty program members will still earn a free night* after every 10 nights stayed at nearly 200,000 hotels across the world, with no blackout dates. Existing Welcome Rewards members will automatically become Rewards members and will continue to earn free nights without experiencing any changes to their account or the way they accumulate free nights. They will also enjoy the dual benefit of the new Secret Prices program.

"We continually look for ways to evolve the services we provide our customers," said Clive Peoples, vice president of customer marketing for the brand. "Secret Prices brings even greater savings to our members, app users and email subscribers and offers value beyond other online travel sites."

The loyalty program has more than 15 million members and has awarded more than three million free nights, allowing members to earn rewards while they sleep. Rewards members can access Secret Prices and manage their free nights on the go, via the award-winning mobile booking app, or on their PC. To learn more, visit

* Subject to Rewards terms and conditions, as explained at Taxes and fees apply to the free night.

About L.P. operates, a leading online accommodation booking website with approximately 510,000 properties around the world, ranging from international chains and all-inclusive resorts to local favourites and bed & breakfasts, together with all the information needed to book the perfect stay. Special apps for mobile phones and tablets can also be downloaded enabling customers to book on the go with access to 20,000 last minute deals.

© 2015, LP., The Obvious Choice and the logo are either registered trademarks or trademarks of, LP in the U.S. and/or other countries. All other trademarks are property of their respective owners. CST # 2083949-50