The Technology Treats Found in Starwood Hotels’ Concept Lab
Hotel rooms are all the same, right? You have a bed, a bathroom, a TV, and a room service menu that entices you to order a grilled cheese sandwich at midnight. But Starwood Hotels is trying to shake things up at Aloft, Four Points hotels, by using technology to improve the guest experience. Yahoo Travel was recently invited to Starwood headquarters in Stamford, Connecticut, to check out some of the forward-thinking amenities they’re testing. And I must say, some of the things got me pretty excited.