Industry Update
External Article26 May 2015

Intercontinental launches 'made for China' hotels

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The InterContinental Hotel Group's China strategy came in for a fair bit of criticism and scrutiny last year after opening a luxury hotel in Tibet. However, its latest Chinese venture is far less controversial. The company's chief executive Richard Solomons told our Shanghai correspondent John Sudworth about his plan to open 100 specifically "made-for-China" hotels, under an entirely new brand name; Hualuxe.

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HUALUXE Hotels and Resorts is the first upscale international hotel brand designed specifically for the Chinese traveler. IHG, as the first international hotel company in China, understands the market and has built this brand on a solid understanding of local tradition and in-depth consumer research.
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