Industry Update
Supplier News 2 June 2015

New Orleans Hotel Collection Expands Partnership with Stash Hotel Rewards

NOHC Adds The Whitney Hotel to Leading Independent Hotel Rewards Program

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Stash Hotel Rewards

New Orleans, LA – The New Orleans Hotel Collection today announced that it has expanded its partnership with Stash Hotel Rewards, the largest point-based rewards program for independent hotels across the U.S., by adding its fifth property, The Whitney Hotel, to the program. Both leisure and business travelers can now earn and redeem Stash Rewards points at five NOHC properties: Bourbon Orleans Hotel, Dauphine Orleans Hotel, Hotel Mazarin, Hotel Le Marais, and now The Whitney Hotel.

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"Four of our upscale properties joined Stash over two years ago, and in that time we've already realized the value that the program offers both our guests and our business," said Marc Becker, Director of Sales and Marketing for the New Orleans Hotel Collection. "Stash gives our hotels access to a new network of customers – and it gives the loyal guests we already have an opportunity to earn valuable points towards free stays."

Since partnering with Stash in 2012, the New Orleans Hotel Collection has used the program to gain both leisure and group business. After identifying mid-week bookings as an area that needed improvement, NOHC offered a "triple point promotion", where Stash members could collect triple the points with stays of at least 3 nights between Monday and Thursday. The results were 257 total room nights and $56,000 in room revenue - for an ROI of 7.2 over just 6 months.

"Stash is a unique collection of fiercely-independent hoteliers, and when a hotel joins the network, they gain access to a powerful new force to compete against big chains," said Jeff Low, Founder and CEO of Stash Hotel Rewards. "The Whitney Hotel will now enjoy the competitive edge the other four NOHC hotels have used to their advantage."

The 93-room grandeur Whitney Hotel is uniquely housed in a converted bank building with the original building's architectural design, bank vault, and charm. The inside has been renovated to incorporate the authentic feel of granite, brass, and crown moldings with luxuries and comforts one would expect in an upscale, modern hotel. The intimate property is conveniently located in the Central Business District, just blocks from the French Quarter, the Superdome, the National WWII Museum, and many other leisure and business draws.

Travelers can join Stash for free at www.stashrewards.com. Stash members earn five points for each dollar spent at participating hotels and can redeem them at over 150 one-of-a-kind independent hotels across the U.S. and Caribbean. Stash points never expire, and redemption is simple, without blackout dates or category restrictions found in many chain programs. Stash partner hotels also provide members with exclusive travel deals.

About the New Orleans Hotel Collection

The New Orleans Hotel Collection is a group of seven fine independent hotels in the New Orleans metropolitan region owned by local investors. Comprised of the Bourbon Orleans, Dauphine Orleans, Hotel Mazarin, Whitney Hotel, Audubon Cottages, Crowne Plaza New Orleans Airport and Hotel Le Marais, these are boutique and small upscale meeting hotels in prime locations throughout the city. For more information, visit http://www.neworleanshotelcollection.com.

About Stash Hotel Rewards

Stash Hotel Rewards frees travelers from the uninspired offerings of existing hotel reward programs by making it easy to break free from big, bland hotel chains and stay at amazing hotels. Stash was founded on a belief in the happiness-producing power of traveling to places that convey a unique and interesting story. It's a belief that is shared with the independent hoteliers and the independently-minded travelers the company was created to serve. Launched in May 2010, Stash was founded by a team of travel and e-commerce veterans from Expedia, Amazon, Microsoft, and Zillow. Stash is headquartered in Palo Alto with offices in Seattle and Miami. Travelers can easily sign up for a free account at www.stashrewards.com.

Press Contact

Pete Bahrenburg

Tailwind Public Relations

802.497.1932

[email protected]

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