Scores of luxury hotels debut all over the globe each year. And though every shiny new development strives to shatter the industry’s gold standard in terms of services and amenities, some aim to stand out from the pack in a far more daring way, putting up highly ostentatious fronts—bold architectural masks crafted out of ingenuity and ambition, glazed with a touch of crazy. The following soon-to-be lodges—from a waterfront resort meant to emulate the shape of microscopic sea creatures, to a flashy new “coconut” ripening in Dubai—defy design conventions to the extreme, showcasing whimsical, outré shells unlike any other.

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