The Hospitality Sales and Marketing Association International and the Institute for Hospitality and Tourism Education and Research at Florida International University are introducing RO2Win, an online revenue optimization course for hospitality professionals, that trains a team to optimize every opportunity to increase hotel revenue.

RO2Win presents concepts and tactics in an innovative and engaging format, using animations and in-depth interviews with experts. From sales and marketing to the on-property guest experience, RO2Win teaches each and every team member the power of revenue optimization, cross selling and upselling.

"HSMAI's mission is to provide hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing and optimize revenue," said Bob Gilbert, CHME, CHBA, president and CEO of HSMAI. "Revenue optimization has been one of the biggest areas where people have asked for additional training opportunities, so this online tool was built with that in mind. This class will help everyone on your staff understand how they contribute to the bottom line," added Fran Brasseux, CHSE, CHBA, Executive Vice President, HSMAI.

RO2Win is a multimedia online course that engages participants with the essential concepts of Revenue Optimization and demonstrates how everyone in a hotel contributes to profitability. It can help anyone in sales & marketing obtain a better understanding of the fundamentals of revenue management. RO2Win can help hotel companies develop their revenue management pipeline, inexpensively introducing high-performing individuals, managers-in-training, or department heads to the fundamentals of revenue optimization in a self-paced, affordable program that can be used before, during or after other development programs.

"This program is the result of a very unique partnership between FIU and HSMAI, and it was developed to fill a critical need in the industry. Revenue optimization is everyone's business, but in too many instances potential revenue-generating opportunities are overlooked," said Mike Hampton, Dean of FIU Chaplin School of Hospitality & Tourism Management.

"RO2Win introduces revenue management concepts and strategies to ensure that everyone has the knowledge to maximize revenue and achieve the organization's goals," said Simone Champagnie, Executive Director, Institute for Hospitality and Tourism Education and Research.

The RO2Win certificate course consists of five online modules and a simulation, which puts the course participant in the revenue manager's seat. It will take between 9 and 12 hours to complete and offers a certificate of completion, after the successful completion of an exam. For more information and to enroll in the course, visit www.RO2win.com.

About FIU Chaplin School of Hospitality & Tourism Management

Florida International University's Chaplin School of Hospitality & Tourism Management has been distinguished as one of the top hospitality programs in the United States. More than 2,000 undergraduate and graduate students from across the nation and around the world choose FIU for its outstanding reputation, advantageous campus locations in Miami, expert faculty, rich curriculum and fast-track career opportunities in the international hotel, foodservice and tourism industries. In August 2006 FIU unveiled the first U.S. school of hospitality and tourism in Tianjin, China. The Marriott Tianjin China Program is FIU's largest international program, with a capacity for up to 1,000 students.

As an extension of the Chaplin School, the Institute for Hospitality & Tourism Education & Research (IHTER) serves members of the local and global community and industries through quality educational, training, research, and life-long learning opportunities worldwide.

For more information about the Chaplin School of Hospitality & Tourism Management, visit http://hospitality.fiu.edu/. For information about IHTER, visit http://ihter.fiu.edu.

About HSMAI

The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org.