Lexington Continues Solid Growth; Adds Former Wyndham in Jacksonville, FL
CLEVELAND – Lexington® by Vantage, a collection of inns, hotels and suites in the midscale to upscale lodging segments, has gained another prominent property with the addition of the 323-room former Wyndham Jacksonville Riverwalk. The hotel, which was purchased by a Vantage Hospitality affiliate, will be known as the Lexington Hotel & Conference Center, Jacksonville Riverwalk.
"The Lexington brand continues its rapid expansion throughout the world, attracting premier properties from inns to resorts, including soft branding. We are pleased to add this property in Jacksonville, with its prime, riverfront location in a top 15 U.S. city (by population) and amazing event space. It's also one of many new Lexingtons that will be added across Florida and the rest of the country," said Roger Bloss, Founder, President & CEO of Vantage Hospitality Group, which also operates the Americas Best Value Inn®, Canadas Best Value Inn®, Value Inn Worldwide®, Country Hearth Inns & Suites®, Jameson Inn®, Signature Inn®, America's Best Inns & Suites®, and 3 Palms Hotels & Resorts® brands.
With over 30 Vantage-branded hotels already located throughout Florida, including the Lexington Inn & Suites in Daytona Beach, and its corporate headquarters in Coral Springs, Vantage Hospitality has plans to build new hotels using Lexington's innovative prototype at Miami International Airport and in Fort Lauderdale. Lexington new construction projects are also underway in Effingham, IL; Salinas, CA; and Scotts Valley, CA.
Offering low, member-driven fees; flexible agreements; and comprehensive revenue management, marketing and sales resources that help maximize ROI potential, Lexington attracts hoteliers seeking an affordable alternative to traditional hotel franchising. Hoteliers also benefit from A Voice and A Vote® in all major brand decisions, reasonable brand standards & PIPs, ongoing training and support, and the most advanced global CRS, powered by Sabre.
"In just 15 years, Vantage Hospitality has grown to become a top 10 global hotel company with over 1,200 properties and a broad spectrum of hospitality-related ventures and affiliations. Because of Lexington's strong foundation, we're putting our money where our mouth is, while utilizing our in-house resources to acquire this hotel, which will also have access to Vantage's network of over 100 preferred vendors," added Bloss.
The Lexington in Jacksonville features 35,000 square feet of event space (the second most in the city), including a 10,000-foot grand ballroom, rooftop ballroom with a veranda, and state-of-the-art amphitheater (the only one in North Florida). Other current amenities include an onsite restaurant and lounge, 24-hour fitness center, outdoor pool with beverage service, free Wi-Fi, and a 24-hour business center.
The hotel will soon be undergoing an extensive renovation to offer a product designed to meet the current trends that travelers desire and provide guests with an exceptional experience.
Situated on the south bank of the St. Johns River in downtown Jacksonville, the hotel is conveniently located near historic San Marco and Riverside, The Jacksonville Landing, EverBank Field (home of the Jacksonville Jaguars, the TaxSlayer Bowl and the annual University of Florida-University of Georgia football game), Veterans Memorial Arena, the Museum of Science & History, and dozens of great restaurants.
"We are very excited to add the Lexington Hotel & Conference Center, which will be one of the largest assets in our system. Hotel owners appreciate when a hotel company takes a vested interest in the success of the brand, which is what we have with this transaction. We expect great things for the hotel and exceptional service for our guests," said Mark Williams, Group President of Vantage Hospitality's Upscale Brands.
For more information about Lexington and Vantage Hospitality's brands, please contact Williams at [email protected] or 888-316-2378, or visit JoinLexington.com and JoinVantageHospitality.com.
About Lexington by Vantage
As the only membership brand in the midscale to upscale lodging segments, Lexington by Vantage offers three- and four-star hotel owners the option to design services and amenities around the demands of their customers and market niche. The brand continues to grow and currently has hotels open in the U.S., Canada and Indonesia, as well as South Korea, where Lexington properties are known under the names Value Hotel Worldwide and Value Inn Worldwide.
About Vantage Hospitality Group, Inc.
Vantage Hospitality Group, Inc., has been recognized as one of the most progressive hotel companies in the history of the lodging industry, and is the only hotel company to be ranked among the Inc. 500/5000 List of America's Fastest-Growing Private Companies for eight consecutive years. Supported by the resources of a franchise and the freedom of a membership organization, hotel owners around the globe have embraced Vantage's philosophy that puts control back in their hands, allowing them to be "In Business for Themselves, Not by Themselves." Vantage is among the top 10 hotel franchisors based on the number of hotels in its system, with over 1,200 properties worldwide. Whether a property is a member of Vantage's legacy brands, the award-winning Americas Best Value Inn brand (with its sister brands, Canadas Best Value Inn and Value Inn Worldwide) and the ground-breaking Lexington by Vantage, or a member of Vantage's recently acquired brands, Jameson Inn, Country Hearth Inns & Suites, America's Best Inns & Suites, and Signature Inn, all Vantage brand members enjoy the opportunity to maximize their revenue and asset value through Vantage's low fees and reasonable contract terms; flexible, straightforward agreements; A Voice and A Vote® in major brand initiatives;the most comprehensive resources, support and CRS in the industry; sensible PIPs, and a culture that is centered on educating, not mandating. Membership in Vantage brands in the United States is offered (as a franchise) through Vantage Franchising, Inc., a wholly-owned subsidiary of Vantage Hospitality Group, Inc. For more information, visit www.JoinVantageHospitality.com.
