The Hospitality Sales and Marketing Association International's Washington DC Chapter is offering a free webinar that explores trends and other factors influencing Chinese travel to the United States.

The 37-minute webinar features presentations by Melissa Cain, JBS Hotels senior product and contracting manager, Matt Gaffney, president and chief executive officer, Capital Region USA.

In her presentation, Cain discusses how to drive incremental business from Chinese travelers and the companies representing them. Her company's website, JBShotels.com, is the leading business-to-business, online booking engine dedicated to the Chinese outbound travel and tourism sector.

Gaffney tells how his organization – a tourism coalition made up of and funded by the Virginia Tourism Corporation, Destination DC and the Maryland Office of Tourism – works to attract international visitors, particularly Chinese travelers to the greater Washington area.

"The Chinese market is made up of 100 million consumers traveling outside of China," said Fran Brasseux, HSMAI executive vice president, who moderates the webinar. "This market is continually growing, and we felt it was timely and critical to educate industry professionals in our area on how to reach this important source of business."

The webinar was created from a presentation given at a recent HSMAI Washington DC chapter program, "Washington DC as an International Destination," hosted by the Holiday Inn Washington - Capitol Hill. Click here to access the webinar.

out HSMAI's Washington DC Chapter

HSMAI's Washington DC Chapter is an affiliate of the Hospitality Sales and Marketing Association International, an individual membership organization based in McLean, Virginia, composed of more than 7,000 members worldwide, with 40 chapters in the Americas Region. HSMAI is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights and expertise to fuel sales, inspire marketing and optimize revenue through programs including HSMAI's MEET, Adrian Awards and Revenue Optimization Conference. Click here to join HSMAI.

Rich Roberts
RDR PR LLC
717-685-4142
HSMAI