Making Sense of Big Data
How the industry molds the vast stores of data into usable content for customer outreach
Read to understand how companies are using big data initiatives to 'magically' provide amazing guest service. What does the future hold? What are possible pitfalls? What else does the future bring?
Equally important, it is vital to measure and understand how to track the changes in metrics and KPIs as a result of new big data initiatives.
As Tim O'Reily commented, 'We're entering a new world in which data may be more important than software."
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