Making Sense of Big Data
How the industry molds the vast stores of data into usable content for customer outreach
Many hospitality companies are using big data today to understand trends and obtain additional customers. Many more hospitality companies want to comprehend the value of obtaining big data or correlating big data with data from their systems.
Read to understand how companies are using big data initiatives to 'magically' provide amazing guest service. What does the future hold? What are possible pitfalls? What else does the future bring?
Equally important, it is vital to measure and understand how to track the changes in metrics and KPIs as a result of new big data initiatives.
As Tim O'Reily commented, 'We're entering a new world in which data may be more important than software."
Download White Paper
Business Development Manager
Phone: (954) 299-7184