Casablanca - Market Snapshot, 2015
Casablanca is located in the western part of Morocco, on the shore of the Atlantic Ocean, and has the largest population of the country with approximately 3.9 million inhabitants. 46.0% of Morocco's labour force is based in the Greater Casablanca area which is the beating heart of the Moroccan economy, with 60.0% of the country's total trade, 48.0% of investments and 30.0% of the Moroccan banking network. Moreover, with its art deco architecture, its numerous historical monuments including the church of the Sacred-Heart and the Hassan II Mosque as well as the second largest shopping centre in Africa (Morocco Mall) qualify Casablanca as a destination with great potential for both leisure and business.
We believe it is time to highlight Casablanca's hotel market by providing you a comprehensive insight of this cosmopolitan city.
