DORMERO Hotels partners with SiteMinder as it continues plan to double
Months after announcing it will take over Dorint Golf & Spa Windhagen as its 10th hotel, Germany's DORMERO Hotels group today announces it has selected the global hotel industry's leading cloud platform, SiteMinder, to support its plan of doubling in size by the end of the decade.
SiteMinder's Channel Manager is now used by all of DORMERO's nine hotels located in Berlin, Hannover, Halle (Saale), Dresden, Plauen, Frankfurt, Nuremberg/Reichenschwand and Stuttgart, and integrated with each property's management system.
"Innovation is our passion at DORMERO and so it was important for us to select the latest, most powerful distribution technology as we continue to grow the size of our hotel portfolio," says Max Herbst, Head of Revenue Management at DORMERO.
"SiteMinder continually invests in its technology, making it the ideal partner for our current and future needs. SiteMinder offers unsurpassed connections to both local and global channels, which is crucial when you are located in one of the world's most tourist-ready economies1 and need to be reaching travellers domestically and from all around the world."
DORMERO is a young, lifestyle-oriented hotel brand that provides affordable accommodation with modern technology and clean designs. DORMERO plans to double the number of its hotels to 20 by the end of the decade, starting with the rebuilt, 125-room Dorint Golf & Spa in Windhagen – now known as DORMERO Hotel Bonn Windhagen – which will be officially taken over by the group in August as the tenth addition to its fast-growing collection of hotels.
Through its partnership with SiteMinder, DORMERO now has access to more than 250 of the industry's leading channels.
SiteMinder's Managing Director – EMEA, Dai Williams, says, "With SiteMinder, DORMERO has a necessary platform to compete in today's highly competitive market, through increased online revenue and significantly lower costs of guest acquisition. DORMERO was looking for a complete online distribution solution and we are pleased they have found that in SiteMinder's Channel Manager, which offers DORMERO full control of their channels, inventory and setup, all from their integrated property management systems."
1 Travel and Tourism Competitiveness Report 2015, World Economic Forum, 2015
About SiteMinder As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major GDSs. With more than 19,000 hotel customers and 350 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.
For more information, visit www.siteminder.com.
About DORMERO Hotels DORMERO is a young hotel brand with growth. DORMERO currently has nine hotels located in eight destinations across Germany – Berlin, Hannover, Halle (Saale), Dresden, Plauen, Frankfurt, Nuremberg/Reichenschwand and Stuttgart – and plans to have a total of 20 hotels by the end of the decade.
DORMERO believes a fancy hotel has perfected the essence of creating personal freedom in imagination. It is because of this belief that DORMERO today upholds its slogan: "Stay fancy".
For more information, visit www.dormero.de.
Maria Cricchiola
Director of Brand Communications & PR
+61 2 9056 7415
