Industry Update
Press Release 1 July 2015

AccorHotels' hotelF1 brand celebrates its 30th anniversary

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formule 1

This year, the brand celebrates its 30th anniversary with originality throughout France, on the web and in its hotels. 30 years of high spirits and continual innovation, and hotelF1 has come very far since its establishment in 1985, in Evry. 2015 is a year full of events…

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New innovative projects for the guests

2015 is without a doubt a huge year for hotelF1. In response to the values of the brand: simplicity, sharing, autonomy and diversity, many initiatives have been put in place throughout these months.

We start the year on a positive note with the deployment of the « Welcome by Le Club Accorhotels » (Online check-in / Fast check-out) service on the hotelF1 network in 3 months' time. From the beginning of June, a quicker and personalized service allows the travelers to always be welcomed in the best way possible.

There are also new major features. These include a new price plan associated to dynamic pricing which was installed in the first semester of 2015 in order to provide the guests with more reasonable prices… as well as the creation of a "Mobile Offer" for the "Mobile Addicts"!
To satisfy the food lovers, a new breakfast service has also been implemented this year: a simple, self-service and low cost breakfast with quality products: Nescafé hot drinks for delicious coffees, Harry's bread and brioche, as well as Andros preserves.

Major partnerships

hotel F1 surrounds itself with partnerships that are as astute as the brand itself! Topito, a fun, unusual and useful site for users over 15 years of age, offers a "Top 10" on the theme of the anniversary every month from January. Discover them here! From the 22nd of May to the 19thof July, the telephone operator SOSH, travels with the brand: a space dedicated within Sosh Park allows the guests to wish hotelF1 a happy anniversary. Finally, birthdays also mean…presents! In association with Le Petit Futé, the French tourist guide has honoured hotelF1 throughout May, and has offered 1 000 digital tourist guides to the customers of the brand.

"This year we're celebrating our birthday everyday"

The aim of the new fun and quirky communication campaign is to enhance the young, dynamic and straightforward personality of the brand structured around a 360° media plan in France: web, mobile and social.

The TV ads are broadcasted to the general public websites such as Amazon, Cdiscount and MSN: there have already been no less than 120 million views!

In particular, on hotelF1's Facebook page which is updated daily the publications are full of fun and surprise. There have already been 186 posts, generating 3000 comments and bringing in 10 000 more fans since its creation.

From the 29th of June to the 19th of July, the brand will also set up a game on its Facebook page allowing the guests to win a number of presents. The ranking of the best candidates will be shown to the public, encouraging the participants to be the most successful! hotelF1 therefore celebrates its 30th anniversary but one must not forget to thank and reward its customers and employees…Happy anniversary to everyone!

hotelF1 a 30 ans.

Cette année hotelF1 fête son anniversaire tous les jours ! Nous sommes prêts ! Et vous ?

hotelF1 a 30 ans.

Cette année hotelF1 fête son anniversaire tous les jours ! Nous sommes prêts ! Et vous ?

Posted by HotelF1 on donderdag 19 februari 2015
Related Brand

hotelF1

With hotelF1, you have access to 238 budget hotels all over France. Sleep well in a trio room or a duo room from €19 a night. In business for over 25 years, hotelF1 (former Formule1) offers clean, convenient rooms for 1, 2 or 3 people at the lowest price, 24/7.
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ABOUT ACCOR

Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in more than 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.

Beyond accommodations, Accor enables new ways to live, work, and play with Food & Beverage, nightlife, wellbeing, and coworking brands. To drive business performance, Accor's portfolio of business accelerators amplify hospitality distribution, operations, and experience. Guests have access to one of the world's most attractive hotel loyalty programs—Le Club AccorHotels.

Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 - Acting Here endeavours to act for positive hospitality, while Accor Solidarity, the endowment fund, empowers disadvantaged groups through professional training and access to employment.

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit accor.com. Or become a fan and follow us on Twitter and Facebook.

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