Industry Update
Press Release 1 July 2015

AccorHotels' hotelF1 brand celebrates its 30th anniversary

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formule 1

This year, the brand celebrates its 30th anniversary with originality throughout France, on the web and in its hotels. 30 years of high spirits and continual innovation, and hotelF1 has come very far since its establishment in 1985, in Evry. 2015 is a year full of events…

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New innovative projects for the guests

2015 is without a doubt a huge year for hotelF1. In response to the values of the brand: simplicity, sharing, autonomy and diversity, many initiatives have been put in place throughout these months.

We start the year on a positive note with the deployment of the « Welcome by Le Club Accorhotels » (Online check-in / Fast check-out) service on the hotelF1 network in 3 months' time. From the beginning of June, a quicker and personalized service allows the travelers to always be welcomed in the best way possible.

There are also new major features. These include a new price plan associated to dynamic pricing which was installed in the first semester of 2015 in order to provide the guests with more reasonable prices… as well as the creation of a "Mobile Offer" for the "Mobile Addicts"!
To satisfy the food lovers, a new breakfast service has also been implemented this year: a simple, self-service and low cost breakfast with quality products: Nescafé hot drinks for delicious coffees, Harry's bread and brioche, as well as Andros preserves.

Major partnerships

hotel F1 surrounds itself with partnerships that are as astute as the brand itself! Topito, a fun, unusual and useful site for users over 15 years of age, offers a "Top 10" on the theme of the anniversary every month from January. Discover them here! From the 22nd of May to the 19thof July, the telephone operator SOSH, travels with the brand: a space dedicated within Sosh Park allows the guests to wish hotelF1 a happy anniversary. Finally, birthdays also mean…presents! In association with Le Petit Futé, the French tourist guide has honoured hotelF1 throughout May, and has offered 1 000 digital tourist guides to the customers of the brand.

"This year we're celebrating our birthday everyday"

The aim of the new fun and quirky communication campaign is to enhance the young, dynamic and straightforward personality of the brand structured around a 360° media plan in France: web, mobile and social.

The TV ads are broadcasted to the general public websites such as Amazon, Cdiscount and MSN: there have already been no less than 120 million views!

In particular, on hotelF1's Facebook page which is updated daily the publications are full of fun and surprise. There have already been 186 posts, generating 3000 comments and bringing in 10 000 more fans since its creation.

From the 29th of June to the 19th of July, the brand will also set up a game on its Facebook page allowing the guests to win a number of presents. The ranking of the best candidates will be shown to the public, encouraging the participants to be the most successful! hotelF1 therefore celebrates its 30th anniversary but one must not forget to thank and reward its customers and employees…Happy anniversary to everyone!

hotelF1 a 30 ans.

Cette année hotelF1 fête son anniversaire tous les jours ! Nous sommes prêts ! Et vous ?

hotelF1 a 30 ans.

Cette année hotelF1 fête son anniversaire tous les jours ! Nous sommes prêts ! Et vous ?

Posted by HotelF1 on donderdag 19 februari 2015
Related Brand

hotelF1

With hotelF1, you have access to 238 budget hotels all over France. Sleep well in a trio room or a duo room from €19 a night. In business for over 25 years, hotelF1 (former Formule1) offers clean, convenient rooms for 1, 2 or 3 people at the lowest price, 24/7.
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About Accor

Accor is a world leading hospitality group consisting of more than 5,200 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry"s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor"s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a creative hospitality company with a global portfolio of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. 68 million members benefit from the company"s comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.

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