Downtown LA Proper, a New Lifestyle Hotel, Revives the Former YWCA Building on the Historic Broadway Corridor
A joint venture between local developers Frank Stork, Channing Henry, and The Kor Group will bring a new boutique hotel to Broadway in early 2017. The hotel will be operated as a Proper Hotel, a new brand launched by Proper Hospitality earlier this year.
The new hotel, located on the border of Downtown's Historic and Fashion Districts, will reside in the 13-story red brick and stone masonry building. Amenities include a destination restaurant, a rooftop pool and lounge, and the conversion of some of the building's historic, double-height spaces into unique suites and public areas. The team is thrilled to be one of the key players in the redevelopment of South Broadway, an active area whose nearby projects include hundreds of apartment units under construction along Broadway and 11th, the Hearst Herald Examiner renovation, and the City's planned streetcar construction that will stop in front of the hotel, directly connecting Broadway to the Convention Center, 6 blocks away, as well as the Disney Concert Hall and Broad Museum in Bunker Hill.
"Having invested in and developed many projects in Downtown LA for more than a decade, including the Pegasus Apartments, Santa Fe Lofts, Eastern Columbia Lofts, and Barker Block Lofts, our company has been a strong believer in the vitality and importance of Downtown Los Angeles," said Brian De Lowe of The Kor Group. "With the support of Councilmember José Huizar's Bringing Back Broadway initiative, our team recognizes the incredible impact that the collaboration of like-minded community and business leaders can have on a neighborhood. The Councilmember's efforts have created an energetic and much-needed destination for Downtown Los Angeles, and we are excited to participate in its expansion."
The development team is pursuing a complete historic preservation of the building,
bringing its architectural features back to life in a modern and inviting environment. Originally designed by Curlett & Beelman, who also designed the Park Plaza Hotel, Garfield Building and Roosevelt Building in Los Angeles, among many others, the building opened in 1924 as a private Commercial Club for businessmen. It was converted to the Case Hotel in 1947, where it remained open until the YWCA Job Training Corps established its operation at the building in 1965. The YWCA moved to a new property several blocks away in early 2013.
A convergence of high touch and high tech, tradition and culture, energy and tranquility, world-class dining and a sense of place that define Proper Living, Downtown LA Proper is part of a new collection of vibrant yet timeless hospitality destinations called Proper Hotels. Proper Hotels is currently planning and developing additional projects in some of the country's most dynamic neighborhoods including Austin, Hollywood, San Francisco, and Brooklyn, among others.
About The Kor Group:
The Kor Group is an international real estate investment and management company with extensive holdings and development experience in commercial real estate properties. Since its inception in 1999, Kor has acquired and developed hospitality, residential, and office assets valued in excess of $2.5 billion. Central to Kor's investment strategy is value creation through distinctive design and branding. By fusing creative design with an agile investment and development discipline, Kor has amassed a portfolio of high performing assets and has built a signature brand translatable across its properties. Kor has acquired, repositioned and managed over 14 million square feet of residential, mixed use, hotel, commercial office and retail space. Kor has over $1 billion in active developments - 1.4 million square feet in the acquisition, development, or construction stage, including ground-up development, value-add repositioning, and adaptive reuse. For more information, visit: www.thekorgroup.com.
About Proper Hospitality:
Proper Hospitality will design, brand and operate bespoke hospitality experiences that are inspired by the tradition of grand hotels, but reinvented for today. The foundation of Proper Hotels is rooted in tradition, crafted with care, modern & expressive, and proud to be local. Anything less just isn"t Proper. Created by the founders and visionaries of the Viceroy Hotel Group, Proper Hotels will be a unique reflection of the vibrant community around it, but will share the same excellence in service, convenience of location, and world-class amenities provided by its local networks of co-conspirators – innovators in food, beverage, technology, art, music, fashion and wellness. The company currently manages the Avalon Hotels in Beverly Hills and Palm Springs and will begin opening its eponymously-named Proper Hotels in late 2015, focusing initially on emerging urban innovation districts within dynamic U.S. cities, including San Francisco, Los Angeles, Austin and Brooklyn. For more information, visit:www.properhotel.com.