Lifestyle hotels were once a niche segment of the larger hotel industry, but have since grown to become the most talked about and coveted of hotels. Much of the appeal of these well-designed properties is the expectation of a branded guest experience. Front-line staff become brand ambassadors who are as responsible for assisting guests and perpetuating the brand through their words and actions. Staying on brand is an obsession for most companies, but becomes especially difficult when spread across multiple properties and hundreds of employees. What this external success ultimately comes down to is a strong internal culture.

Read the full article at skift Inc.