Industry Update
External Article16 July 2015

Chinese State-Owned Luxury Hotelier NUO Taps Zeng Fanzhi As It Plans Global Expansion

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Nuo Hotels

Renowned Chinese artist Zeng Fanzhi, Kempinski Hotels, and a host of culture and design experts are helping a state-owned tourism company give the “Chinese Dream" an ultra-luxury image with NUO, a new Chinese hotelier with big global ambitions. With branding undertaken by German luxury hotelier Kempinski and French consultancy Landor in consultation with Chinese historians and design experts, the Beijing location can be thought of as a modern interpretation of a Ming dynasty scholar's studio—albeit a much more opulent version. “We have moon gate-shaped doors, the furniture is Ming design; the style, the pattern is from Ming design as well," says NUO Beijing General Manager Adrian Rudin.

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NUO Hotels

NUO Hotels stirred up a fresh breeze through the elite levels of the hotel industry when it was introduced at the inauguration ceremony on 20September 2012 at the Temple of Heaven inBeijing. As a Chinese luxury hotel brand, NUO Hotels draws inspiration from the country's 5,000 years of history and cultural heritage and is committed to serving as a custodian of traditional Chinese culture.
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