Source: NextGuest merged with Cendyn

HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm co-hosted the 2015 Travelers Mindset Summer Conference along with Google and HSMAI Greater New York Chapter at the Google Headquarters last week, Wednesday, July 22nd.

The conference, centered on the topic "Creating Meaningful Digital Relationships," brought over 100 hospitality guests and a line-up of industry experts to discuss the unique challenges hospitality industry faces. The mission of the conference was to discuss trending issues that impact the direct online channel and provide actionable steps to capture more market share, including:

  • Capturing more revenue during the holiday season
  • Developing strong customer relationships
  • Accessing revenue opportunities in emerging markets
  • Taking advantage of new revenue management tools
  • Optimizing the direct voice channel

The following are a few memorable quotes from the presentations.

  • Margaret Mastrogiacomo, Director of Creative Strategy at HeBS Digital "Creating Meaningful Digital Relationships"
  • "Almost two-thirds (62%) of consumers say that online content and interactions makes them feel more connected to a brand. Yet only 32% find today's brand communication helpful."
  • "Companies who personalize content are seeing a 40% uplift in online sales."
  • "Customers connect with brands who share their values."
  • "It's not just the destination it's the journey."
  • Elana Chan, Agency Lead, Google East Coast Performance Team – "Owning the 2015 Holiday Season"
  • "41% of consumers use search engines to search for gifts and deals."
  • "30% of consumers have already started holiday shopping!"
  • "29% YoY growth in Travel Cyber Monday searches vs 6% Generic Cyber Monday searches in 2013."
  • Sid Kothari, Executive Vice President at RateGain – "Next Generation Revenue Management"
  • "+1 point rating improvement resulted in an 11.2% increase in price."
  • "Social media activity can significantly influence a hotel's ability to set prices, drive occupancy and increase revenue."
  • Claire Goodswen, Solutions Architect at Lionbridge "Tapping Into International Target Markets"
  • "72% of consumers spend most or all of their time on websites in their own language."
  • "72% of consumers said they would be more likely to buy a product with information in their own language."
  • "More than half of consumers are willing to pay more if you give them information in their own language."
  • Jason Ring, National System Consultant at NAVIS – "You're Making Less Money Faster Than Ever"
  • "Acquiring a new guest is like dating."
  • "Consumer confusion" is growing with close to 100 intermediaries between guest and property."
  • "Larger viewing screens on mobile devices are leading to increased search-ability and leading to more calls."

About the HeBS Digital and Google Partnership

HeBS Digital is an official Google Partner and has a dedicated team at Google. Being a Google Partner means that Google trusts HeBS Digital to provide best practices and generate the best returns for our hotel clients. HeBS Digital earned the Google Partner badge by passing Google advertising certification exams, following best practices and delivering quality results for our clients. HeBS Digital has over 40 Google AdWords and Google Media Certified Professionals on staff. Though we are not part of Google, we meet their standards for agency quality and work with them to serve the hospitality industry better.

As a member of Google Partners, we have access to tools and insights that can help us grow our business. The program also gives us a direct connection to Google; and with access to special events, trainings and Google product updates, our agency is on the cutting edge of digital advertising.

Read more about the HeBS Digital/Google relationship:

About HeBS Digital:

Founded in 2001, HeBS Digital is the industry's leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (www.hebsdigital.com).

HeBS Digital has pioneered many of the "best practices" in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications. The firm has won more than 250 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital's direct online channel strategy and digital marketing expertise. Contact HeBS Digital's consultants at (212) 752-8186 or [email protected].

Editorial Contact:

Sara O'Brien

HeBS Digital
Phone: 212-752-8186
Email:[email protected]
Web: http://www.hebsdigital.com
Facebook: http://www.facebook.com/hebsdigital
Twitter: https://twitter.com/HeBS_NYC
LinkedIn: http://www.linkedin.com/company/hebs-digital
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