NAVIS, the leading reservation sales and marketing system provider for the vacation rental management and independent hotel resort markets, today announced the official launch of their NAVIS Certified Partner program. The new program is designed to offer clients a secure, stable and trusted partner network to drive brand reach, increase market share, and improve profitability.

The goal of the NAVIS Certified Partner program is to establish significant relationships with other innovators and service providers who use NAVIS products in their businesses related to marketing, consulting, technology and other complementary business solutions to help mutual clients increase return on investment. These partnerships unite NAVIS technology with complimentary strategies, processes, exclusive referral networks, and training that support more bookings, guest engagement, loyalty, and operational efficiencies.

Michelle Marquis, Navis vice president for marketing and strategic initiatives, explains, "NAVIS is committed to partnerships that are steeped in 'thought leadership' and focused on demonstrated mutual client success. NAVIS designed this partner program as a win-win. Clients have easier access to resources that generate a bigger return on investment while partners can offer a broader toolbox of leading solutions to grow their business."

The company has already successfully certified two partners including MP&A Digital & Advertising, an award-winning agency led by industry veteran Madigan Pratt and leading hospitality digital marketing firm GCommerce.

"Achieving NAVIS partner certification is an important milestone for us as we explore new and innovative ways to serve our hotel clients," said GCommerce's VP of business development, Mark Oliver. "Partnerships and integrations with best-in-class companies like NAVIS, which align with our customer focus provide GCommerce with an increasingly powerful and seamless ecosystem of solutions."

NAVIS is the only company that leverages the lead capture and revenue potential of direct bookings from both online and voice channels. The holistic sales and marketing solution has been proven to increase sales for hotels and professionally managed vacation rental companies up to 100% with their 24/7 reservation call center services and real-time CRM data.

"We have experience with all the key hotel CRM solutions providers and have found NAVIS offers our hotels and resorts the best combination of product and price," said Madigan Pratt, president of MP&A Digital & Advertising. "Just as importantly to us, NAVIS has shown a commitment to customer service and support unmatched in the industry."

Partners are carefully vetted by NAVIS and meet rigorous qualification standards. Companies interested in partnering with NAVIS are invited to contact Shelby Cunningham or apply at http://www.navisresorts.com/about/partners/certified-partner-form.

About GCommerce

Headquartered in Park City, Utah, GCommerce is a hospitality-focused digital marketing company that offers integrated marketing solutions as unique as the hotels they serve. GCommerce's comprehensive strategies draw their strength from the synergy of multiple disciplines working in concert to drive industry leading revenues via increased market share capture. For more information, please visit www.GCommerceSolutions.com.

About MP&A Digital & Advertising

MP&A Digital & Advertising helps independent luxury hotels drive more profitable, direct (non-commissionable) revenue. Using its unique integrated Customer Relationship Marketing (iCRM) approach the agency employs sophisticated database marketing disciplines designed to attract, retain and create more loyal customers. Principals with more than 60 years of collective experience at some of the world's largest advertising and direct marketing companies lead the agency's team of marketing, creative, public relations, website, SEO and social media professionals. Celebrating its 25th anniversary in 2015, the agency relocated from New York to Williamsburg in 2006.
For more information, visit http://www.MadiganPratt.com.

About NAVIS

NAVIS is the only complete customer relationship management software specifically designed for the hospitality industry. The leader in hospitality CRM solutions and services, only NAVIS provides a CRM platform that unifies your Reservations, Revenue and Marketing teams around a single source of guest data, that drives more direct bookings and more revenue.

NAVIS has been serving the hospitality business since 1987. A privately held company, NAVIS is headquartered in Bend, Oregon with growing offices in both Orlando, Fla. and Reno, Nev. The company has been honored with the Top Workplaces award six times by The Oregonian for consecutive years, the Orlando Sentinel Top 100 Companies award for the third year in a row, and one of the Northern Nevada Human Resources Association's Best Places To Work for the second consecutive year. Learn more at www.naviscrm.com.

Ivana Johnston
PR Representative