Lodging Interactive Launches Live Streaming Marketing Service For Hotels
New live streaming technology enables hotels to humanize their marketing.
To leverage the full potential of live streaming, Lodging Interactive's marketing service goes beyond the stream itself, and cross pollinates the video content on the hotel's social media accounts. It further applies proven content optimization techniques to maximize search engine visibility of the video content across the web.
By 2017, video will account for 69% of all consumer internet traffic, according to Cisco; video-on-demand traffic alone will have almost tripled by then. "It's no secret video content is a big part of our online marketing futures. Just take a look at what Marriott Hotels is doing with its Marriott Content Studio which is dedicated to publishing, distributing and sharing digital content across multiple platforms and on all screens," added Mr. Vallauri. "Our new live streaming marketing service helps hotels compete on this front."
In addition to Meerkat and Periscope, there is a new live streaming player and new model: www.blab.im. Blab, launches by the former Bebo social network, enables a 4 way public conversation; it's like the "old" Google Hangouts but on steroids. Lodging Interactive firmly believes live streaming is only in its infancy and provides marketers endless opportunities to humanize their brands and to provide fresh, relevant video content in a cost-effective manner.
To learn more about Lodging Interactive and how they can help your property leverage live streaming, or their customized online marketing, reputation management and social media engagement services, please visit their company website.
President & Founder
About Lodging Interactive
Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. CoMMingle has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses. The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.
Lodging Interactive is an HSMAI Adrian Award winner, and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly"s Magellan Awards have recognized Lodging Interactive as an industry leader.
Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the company"s president, DJ Vallauri, currently serves on the Board of Directors of HSMAI"s New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact firstname.lastname@example.org, 877-291-4411 or visit the company"s website.