Industry Update
Press Release 1 September 2015

Radisson Blu® Launches A Global Contest To Personalize The Signature Egg™ Chair By Arne Jacobsen

The Egg™ chair was originally designed for the SAS Royal Hotel, Copenhagen. Now, 55 years later, the Radisson Blu Royal Hotel, Copenhagen celebrates the icon and pushes the boundaries of design

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Radisson Blu

BRUSSELS, Minn. and SINGAPORE, Sept. 1, 2015 -- Radisson Blu®, one of the world's leading hotel brands, today announced a global design contest inviting participants to customize the iconic egg chair, originally created by the legendary Danish architect and designer Arne Jacobsen for the SAS Royal Hotel, Copenhagen. The hotel, now the Radisson Blu Royal Hotel,Copenhagen, is recognized as the world's first designer hotel.

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An expert jury will select the contest's grand prize winner, who will receive a customized version of their winning egg chair design and a three-night VIP trip to Copenhagen, Denmark. The winning design may become part of the brand's new interior design scheme that will launch later this year. In addition, a miniature traveling exhibition of the top 15 finalists will be displayed at selected Radisson Blu hotels around the world throughout 2016.

"While many new, award-winning Radisson Blu hotels have been built since 1960, the Radisson Blu Royal Hotel, Copenhagenremains a unique example of contemporary design within the Carlson Rezidor Hotel Group as well as the hotel industry," said Rose Anderson, vice president Branding. "Radisson Blu continues to push forward its strong heritage and affiliation with design by working with the world's top architects and designers to create spectacular and iconic landmark hotels."

Radisson Blu guests and design enthusiasts will have the opportunity to design their very own egg chair using an online chair configurator at design.radissonblu.com. The contest runs from now through Oct. 13, 2015. Each week, three finalists will be selected, with two selected by the public and one selected by a member of the expert jury. The winning design will be chosen from the 15 finalists by the expert jury.

With more than 280 Radisson Blu hotels and resorts in operation in 62 countries, the brand provides a full range of innovative design led products and services, delivering genuine and relevant guest experiences with a distinctive Yes I Can!SM philosophy.

Acclaimed hotels currently in the Americas include: Radisson Blu Aqua Hotel, Chicago; Radisson Blu Mall of America; Radisson Blu Philadelphia, Warwick and Radisson Blu Minneapolis Downtown.

For more information and contest rules please visit design.radissonblu.com

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Radisson Blu

Radisson Blu® is an upper upscale hotel brand that delivers a positive and personalized service in stylish spaces. Characterized by attention to small details and a Yes I Can!SM service philosophy, Radisson Blu hotels are designed to make a big difference and inspire unforgettable experiences with every stay.
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Other Brands operated by Radisson
Country Inn & Suites® by Radisson
Park Inn by Radisson
Park Plaza
prizeotel
Radisson
Radisson Collection
Radisson Red

About Radisson Hotel Group

Radisson Hotel Group is one of the world's largest hotel groups with seven distinctive hotel brands, and more than 1,400 hotels in operation and under development around the world. Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson.

Radisson Rewards is our global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners.

Radisson Meetings places its guests and their needs at the heart of its offer and treats every meeting or event as more than just a date on the calendar. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and our signature Yes I Can! service spirit.

More than 95,000 global team members work for Radisson Hotel Group and at the hotels licensed to operate in its systems.

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