Radisson Blu® Launches A Global Contest To Personalize The Signature Egg™ Chair By Arne Jacobsen
The Egg™ chair was originally designed for the SAS Royal Hotel, Copenhagen. Now, 55 years later, the Radisson Blu Royal Hotel, Copenhagen celebrates the icon and pushes the boundaries of design
BRUSSELS, Minn. and SINGAPORE, Sept. 1, 2015 -- Radisson Blu®, one of the world's leading hotel brands, today announced a global design contest inviting participants to customize the iconic egg chair, originally created by the legendary Danish architect and designer Arne Jacobsen for the SAS Royal Hotel, Copenhagen. The hotel, now the Radisson Blu Royal Hotel,Copenhagen, is recognized as the world's first designer hotel.
"While many new, award-winning Radisson Blu hotels have been built since 1960, the Radisson Blu Royal Hotel, Copenhagenremains a unique example of contemporary design within the Carlson Rezidor Hotel Group as well as the hotel industry," said Rose Anderson, vice president Branding. "Radisson Blu continues to push forward its strong heritage and affiliation with design by working with the world's top architects and designers to create spectacular and iconic landmark hotels."
Radisson Blu guests and design enthusiasts will have the opportunity to design their very own egg chair using an online chair configurator at design.radissonblu.com. The contest runs from now through Oct. 13, 2015. Each week, three finalists will be selected, with two selected by the public and one selected by a member of the expert jury. The winning design will be chosen from the 15 finalists by the expert jury.
With more than 280 Radisson Blu hotels and resorts in operation in 62 countries, the brand provides a full range of innovative design led products and services, delivering genuine and relevant guest experiences with a distinctive Yes I Can!SM philosophy.
For more information and contest rules please visit design.radissonblu.com
About Radisson Hotel Group
Radisson Hotel Group is one of the world's largest hotel groups with seven distinctive hotel brands, and more than 1,400 hotels in operation and under development around the world. Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson.
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