Chocolate Hotels and Resorts improve their share of online hotel bookings by 30% across select properties with RezNext’s intelligent distribution platform. — Source: RezNext Global Solutions

Chocolate Hotels and Resorts is a leading hospitality group in India and globally. The group has 3 brands consisting of both luxury and budget hotels under its umbrella; Park Prime with 7 hotels, Orbit with 7 hotels and Sun City Resorts with 4 hotels. These hotels are located in prime destinations in India covering business hubs and major vacation spots. In addition Chocolate Hotels and Resorts also manages 3 amusement parks.

Park Prime, Orbit and Sun City Resorts are well established brands in the market and recognised for their warm hospitality providing the traveller a perfect setting to unwind among their serene surroundings.

With increasing internet penetration in the country, Chocolate Hotels and Resorts found the need to connect with online savvy consumers and engage with them to grow their business.

According to Santosh Kumar Sai, Manager – IT, Chocolate Hotels Pvt. Ltd., "We initially started with online distribution using the channel partners' extranet. However the manual processes were cumbersome and time consuming. We were also not able to leverage the potential in the online hotel booking business. That is when we decided to partner with RezNext to manage our online distribution and to improve our online visibility and bookings through ReX, their intelligent distribution platform."

ReX connects real-time two-way to leading demand generators in India and helps hoteliers automate their room reservation processes.

"ReX helps us distribute our inventory and rates to all the leading distribution partners real-time and has streamlined our internal processes. This has helped improve our staff productivity and also gives us more time to look into guests' requirements improving our customer service levels. More importantly we have seen an increase in our online bookings by 30% across select properties in the group. We value our partnership with RezNext and are looking forward to the latest release of ReX with inbuilt revenue intelligence. This will help us distribute our room inventory in the most profitable manner," said Santosh Kumar Sai.

RezNext offers prognostic distribution intelligence through its ReD application helping hoteliers monitor their distribution efforts 24x7 and take necessary remedial actions to ensure their strategy is yielding.

"The ReD application helps us track our total sales for the day and provides us a break-up of our channel performance. We can easily monitor the performance for a week, month or for a date range that we choose to see what business sources are yielding for us," said Santosh Kumar Sai.

"RezNext's main focus is on simplifying the chaotic online distribution environment to allow hotels of all scale easily and quickly leverage the benefits of online distribution while reducing manual dependencies to improve staff efficiency. We are also committed to providing hoteliers more control over their distribution efforts with intelligent technology tools," said Mike Kistner, Chief Executive Officer, RezNext Global Solutions.

"Chocolate Group of Hotels is an important customer and we are committed to helping them move up in the distribution value chain to focus on profitable bookings and improve their ADR," added Mike Kistner.

sutanuka roy
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