Santa Clara, CA – Nor1's Merchandising Platform will be used by Atlantis, the Bahamas based 3,500 room mega-resort to help them price and merchandise their premium inventory, and drive ancillary revenue by offering its guests relevant and timely upsell offers with eStandby Upgrade®.

"Partnering with Nor1 to utilize their Merchandising Platform including the eStandby Upgrade® will allow us to better understand our guests so that we can enhance their stay by delivering personalized up-sell offers" stated Pavan Kapur, Senior Vice President, Strategy and Revenue Optimization at Atlantis, Paradise Island.

"We are extremely proud to have signed Atlantis, one of the world's great resorts and a perfect partner for our merchandising platform." said Jason Bryant, Nor1's Founder and CEO. "We expect to generate considerable demand for their premium inventory as well as collect valuable data to decision on in the future."

About Nor1, Inc.

Nor1, Inc. is the technology leader in travel merchandising. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1′s patented, dynamic decisions intelligence engine PRiME®, powers Nor1′s Merchandising Platform including its signature eStandby Upgrade®, eReachTM, and eFDUTM products.

Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as Concur Technologies, Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.

About Atlantis, Paradise Island, Bahamas

Atlantis, Paradise Island is the world-renowned family vacation destination in The Bahamas, where water meets wonder. An ocean-themed resort on Paradise Island, Atlantis features a variety of accommodations built around a 141-acre waterscape, which includes fresh and saltwater lagoons, pools, marine habitats, as well as thrilling water slides and river rides for all ages. Encouraging adventure and inspiring exploration and curiosity, Atlantis' marine habitats and experiences are unrivaled. Home to the largest open-air marine habitat in the world, Atlantis has over 50,000 marine animals and 250 species throughout its numerous habitats. Dolphin Cay, the resort's interaction and education center, enlightens and allows visitors to discover the wonders of these remarkable ocean inhabitants in a hands-on experience. In addition to the Atlantis Casino, Atlantis boasts four alternate gaming venues; an impressive collection of luxury boutiques and shops; restaurants from first-class chefs including Nobu Matsuhisa, Jean-Georges Vongerichten, and Todd English; and the largest cohesive conference center, meeting and convention facilities in The Caribbean. With endless activities providing the means to live a legend, Atlantis is the expert in creating extraordinary memories for children, teens, and adults.

The Cove Atlantis, a 600-room resort, features an open-air lobby and oversized suites designed by acclaimed interior architects Jeffrey Beers and David Rockwell. Guests of The Cove are privy to unprecedented services and amenities, breathtaking views of the ocean, and Cain at The Cove, an exclusive experience encompassing an adults-only ultra-pool with outdoor gaming, lavish cabanas, and more.

For further information about Atlantis, Paradise Island, call 954-809-2000 or visit AtlantisBahamas.com. For reservations, call 800-ATLANTIS or your travel agent.

Both low and high resolution color photography of Atlantis, Paradise Island is available at news.atlantis.com. If you are new user to this site, please complete the online registration to be granted access to the online newsroom. Atlantis can be found on Facebook at www.facebook.com/Atlantis, on Twitter at www.twitter.com/AtlantisResort, and on Instagram at www.instagram.com/AtlantisResort.

Alan Young
Puzzle Partner, Agency of Record