The words “multigenerational” and “millennial” have at least two things in common: They both begin with the letter M, and they are both key in defining the travel industry. Whereas the rise of millennials is dictating how travel will be transformed in the coming years, the multigenerational crowd is more “a here and now” group, showing continued growth with roots that date to the 1990s when industry players first noticed the travel patterns and habits of what was then a niche market. However, hotels trying to come up with ways to convert the group’s needs into experiences that can be shared across generations is a more recent development.

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