To board a flight from London to Spain’s sunny coastal towns, or one of many other holiday hubs across the globe, is to start a journey with what has become one of the most strategically valuable, yet socially undervalued, segments of the global travel population: the Senior Traveler. Some refer to them as Silver Travelers – silver being a reference to hair color. Some refer to them as Seniors or Retirees. Deserving of great respect, these are the global tourism community’s elders.

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