Industry Update
External Article15 October 2015

W Hotels Tries to Speak Millennial With Snapchat Filters

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skift.com

Hotels are in their own popularity contest of sorts, with brands looking for ways to position themselves as the most relevant to today’s consumer, be it through a brand refresh, launching lifestyle properties as part of their portfolios, or learning how to speak millennial.

Read the full article at skift Inc.

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