[Infographic] Uncovering the Millennial Mindset: Choice Hotels Reveals New Travel Study
Top 10 surprising travel habits from the largest and most elusive demographic
The Top Ten Millennial Travel Trends
Image is Everything: 27% of Millennials have stayed in a hotel to impress someone.
Live for the Now: 33% of Millennials would put off buying a home to take a dream vacation.
Foodies & Adventurers: 79% of Millennials say they are more adventurous about eating and drinking when traveling than when at home.
OId School Travel Methods: While 59% of millennials say online ratings and reviews determine their hotel selection, a shocking 35% of millennials would still use travel agents when deciding a hotel.
Get Rich Quick: 43% of Millennials believe you should receive your first rewards program benefit as soon as you sign up.
Experience is Everything: 12% of Millennials have quit their job to take a vacation or go to an event such as a concert.
Gimme Gimme Goodies: 69% of Millennials see freebies (such as snacks/sandwiches/to-go breakfast) as more important than opportunities for increased loyalty or reward points.
Comfy and Cozy is Key! Comfortable beds are the second biggest reasons Millennials will recommend a hotel to a friend (18%).
The Germaphobe Generation: 61% of Millennials carry hand sanitizer when traveling—more than any other generation!
I Can't Hear You: 30% of Millennials keep earbuds in their ears when traveling so people don't talk to them.
The survey was conducted in partnership with The Center for Generational Kinetics, which solves tough generational challenges with Millennials, Gen Y, Generation X and Baby Boomers. The national survey polled 1,000 U.S. adults, ages 18-65 between September 30 - October 3, 2015.
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About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the world's largest hotel companies. With approximately 6,500 hotels franchised in more than 40 countries and territories, Choice Hotels International represents more than 500,000 rooms around the globe. As of March 31, 2017, 795 hotels were in our development pipeline. Our company's Ascend Hotel Collection®, Cambria® hotels & suites, Comfort Inn®, Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge®, Rodeway Inn®, and Vacation Rentals by Choice HotelsTM brands provide a spectrum of lodging choices to meet guests' needs. With more than 30 million members and counting, our Choice Privileges® rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join. All hotels and vacation rentals are independently owned and operated. Visit us at www.choicehotels.com for more information.