Industry Update
Press Release27 October 2015

Hyde Hotel & Residences To Debut As Leisure Resort In Coachella Valley, California

sbe Announces Collaboration with Global House Buyer and Dakota Development on 350 Key, 200 Residence Condo-Hotel Property

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sbe group

Los Angeles, CA -- sbe, the Los Angeles-based leading lifestyle hospitality company that develops, manages and operates award-wining hospitality venues, announced today the launch of Hyde Hotel & Residences in Coachella Valley, CA. The destination lifestyle resort will be developed by sbe's award winning development subsidiary Dakota Development Company, LLC in partnership with Beijing based global real estate placement company Global House Buyer. Debuting in early 2017, Hyde Hotel & Residences Coachella Valley will feature 350 guest rooms, comprised of 150 two-bedroom condo units with studio lock-outs, 40 luxury suites – some with private plunge pools, and 10 luxury two-bedroom stand-alone villas, a Hyde Kitchen and Cocktails, a destination spa, and meeting and event facilities.

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Hyde Hotels & Residences, an extension of sbe's Hyde nightlife heritage brand, was developed to offer a genuine and immersive guest experience that recreates the ambiance and sophistication of Hyde's nightlife venues. Similar to the current Hyde locations, elements of local art, attitudes, climate, and culture will be infused in each hotel and residential property, creating the distinctly unique and singular experience that defines Hyde. sbe will bring its signature Hyde Kitchen and Cocktails food and beverage concept from Hollywood, CA and Hallandale, FL, to Palm Springs, introducing seasonal California cuisine, signature craft cocktails and an elegant yet inviting ambiance.

"The Palm Springs area has rapidly grown to be an elite leisure destination that we have had our sights set on for quite some time to develop a unique project that would appeal to our growing consumer base," said Sam Nazarian, sbe founder and CEO. "Hyde Hotel & Residences has been conceptually designed to draw inspiration from its city and its surroundings, we are thrilled to introduce this brand to the Coachella Valley area."

The revitalization of Coachella Valley offers a unique opportunity to debut Hyde Hotel & Residences. With a key leisure-driven market, Los Angeles consumers who love and value the Hyde brand will now have a drivable hotel playground to enjoy a similar sophisticated ambiance paired with elements of Coachella Valley's rich culture. As home to one of the largest music festivals in the world, Coachella is naturally synonymous with musical exploration and experiences that create life-long memories. This same trait is part of the brand essence of Hyde with musical elements incorporated at each location. The new hotel will combine these attributes to appeal to this growing demographic of millennials who look for musically driven adventures.

"Hyde Hotel & Residences will be designed to immerse its residents and guests with design and amenities that showcase the best attributes of Palm Springs," said Joe Faust, President of Dakota Development. "Coachella Valley combines leisure and luxury in a sophisticated, yet casual ambiance that will be showcased throughout the property."

"We are thrilled to work alongside sbe on this collaboration that we believe will transform the market in Coachella Valley. They are true leaders in innovation and a perfect fit to offer Coachella Valley visitors an exceptional residential and hotel experience for our global community," said CEO of Global House Buyer, Serena Shi.

In partnership with The Related Group of Florida, the first Hyde Hotel & Residences will debut in Hollywood, Florida in 2017, with the development of Hyde Beach House Hollywood and Hyde Hotel & Residences Midtown Miami also underway.

About sbe

Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with Accor, sbe has an unparalleled global portfolio which will see 29 hotels and over 180 global world-renowned culinary, nightlife and entertainment venues by the end of 2019. The company is uniquely positioned to offer a complete lifestyle experience - from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development - all of which solidify sbe as the preeminent leader across hospitality. The company's established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, HYDE Hotel & Residences, and The House of Originals. In addition, sbe has the following internationally acclaimed restaurants and lounges under subsidiary Disruptive Restaurant Group: Katsuya by Chef Katsuya Uechi, Umami Burger, Cleo, Fi'lia, Carna by Dario Cecchini, Leynia and Diez y Seis by Chef José Icardi, HYDE Lounge, S Bar, Doheny Room, Nightingale, Skybar, Bond, and Privilege. To learn more, visit sbe.com

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Brittany Hershkowitz
DKC Public Relations
Phone: 310-280-2011
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