Industry Update
Press Release30 October 2015

Nuo Hotel Beijing Joins Ultratravel Collection

Home-grown brand is pioneering Chinese luxury hospitality

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Dubai -- Ultratravel Collection, a joint venture between Global Hotel Alliance ('GHA'), Travel Leaders Group and multi-media brand Ultratravel, has announced that NUO Hotel Beijing is the latest addition to the Ultratravel Collection, which strengthens the presence of the collection in Asia.


NUO Hotel Beijing, the luxurious flagship of NUO Hotels, is positioned as a contemporary lifestyle destination in 'modern Ming' design. Located near Beijing's Art Zone 798, the heart of China's dynamic art movement, NUO Hotel Beijing features 438 luxurious rooms and suites, a traditional tea house, six restaurants and bars, NUO Spa, the impressive 1,600 square metre Yongle Grand Ballroom; and a dedicated art gallery displaying a stunning series of carefully-curated pieces by the country's most critically acclaimed artists, from newly emerging to world-renowned, and a showcase of original works from iconic Chinese artist Zeng Fanzhi.

As a member of Ultratravel Collection, each hotel is able to offer guests the benefits of the DISCOVERY loyalty programme. Launched in 2010, DISCOVERY has over six million members of which nearly half-a-million are from China, making it the programme's third biggest market. NUO Hotel Beijing represents the second hotel in China under the Ultratravel Collection, after Niccolo Chengdu joined in April 2015.

Christopher Hartley, CEO of Global Hotel Alliance and Chairman of Ultratravel Collection comments: "Chinese outbound luxury travel is booming, but China is also becoming a much sought-after destination for our members. We are delighted to welcome NUO Hotel Beijing to our collection: NUO is a significant new addition for Ultratravel Collection, and will undoubtedly become a new landmark hotel in China's capital city."

Adrian Rudin, General Manager of NUO Hotel Beijing comments: "We are delighted to be part of the Ultratravel Collection and share the benefits of this membership with our guests. We are confident that DISCOVERY programme members from across the world will appreciate the experience of authentic Chinese luxury hospitality."

As well as China, Ultratravel Collection is expanding in other key markets around the world, with recent additions to its portfolio including Viceroy New York, Corinthia Hotel London and Palais Namskar in Marrakech.

About Ultratravel Collection

Membership in Ultratravel Collection is reserved for the very best hotels and resorts in the world – genuinely luxurious and iconic properties that deliver the finest service and personalised guest experiences. Member hotels share an integrated global platform for guest recognition and loyalty rewards, the DISCOVERY programme from partner Global Hotel Alliance, as well as beneficial relationships with Ultratravel Collection's other founding partners, Travel Leaders Group and the multi-media brand, Ultratravel. For more information visit


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NUO Hotels

NUO Hotels stirred up a fresh breeze through the elite levels of the hotel industry when it was introduced at the inauguration ceremony on 20September 2012 at the Temple of Heaven inBeijing. As a Chinese luxury hotel brand, NUO Hotels draws inspiration from the country's 5,000 years of history and cultural heritage and is committed to serving as a custodian of traditional Chinese culture.
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About Global Hotel Alliance

Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands, bringing together more than 35 brands with over 570 hotels in 78 countries. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands. GHA's award-winning loyalty programme, DISCOVERY, provides 16 million members exclusive opportunities to immerse themselves in local culture wherever they travel. GHA's hotel brands currently include Anantara, Atura, Avani, Capella, Corinthia, Discovery Destinations, Divani, Doyle, Elewana, Fauchon, GLO, JA Resorts, Kempinski, Leela, Lungarno, Marco Polo, Meritage, Mysk, Niccolo, Nikki Beach, NUO, Oaks, Omni, Outrigger, Pan Pacific, PARKROYAL, QT, The Residence by Cenizaro, Rydges, Shaza, Sukhothai, Thon, Tivoli, Ultratravel Collection and Viceroy. For more information, visit

About DISCOVERY Loyalty

A memorable trip demands more than a comfortable stay. DISCOVERY, an award-winning global loyalty programme, provides 16 million members recognition and perks across over 570 hotels, resorts and palaces in 78 countries. Elite members have the opportunity to immerse themselves in local culture through Local Experiences, distinctive activities that capture an authentic taste of each destination. For more information, visit

Jelena Kezika
Strategic Planning Director
Phone: +971 4 421 4287
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