Nuo Hotel Beijing Joins Ultratravel Collection
Home-grown brand is pioneering Chinese luxury hospitality
Dubai -- Ultratravel Collection, a joint venture between Global Hotel Alliance ('GHA'), Travel Leaders Group and multi-media brand Ultratravel, has announced that NUO Hotel Beijing is the latest addition to the Ultratravel Collection, which strengthens the presence of the collection in Asia.
As a member of Ultratravel Collection, each hotel is able to offer guests the benefits of the DISCOVERY loyalty programme. Launched in 2010, DISCOVERY has over six million members of which nearly half-a-million are from China, making it the programme's third biggest market. NUO Hotel Beijing represents the second hotel in China under the Ultratravel Collection, after Niccolo Chengdu joined in April 2015.
Christopher Hartley, CEO of Global Hotel Alliance and Chairman of Ultratravel Collection comments: "Chinese outbound luxury travel is booming, but China is also becoming a much sought-after destination for our members. We are delighted to welcome NUO Hotel Beijing to our collection: NUO is a significant new addition for Ultratravel Collection, and will undoubtedly become a new landmark hotel in China's capital city."
Adrian Rudin, General Manager of NUO Hotel Beijing comments: "We are delighted to be part of the Ultratravel Collection and share the benefits of this membership with our guests. We are confident that DISCOVERY programme members from across the world will appreciate the experience of authentic Chinese luxury hospitality."
As well as China, Ultratravel Collection is expanding in other key markets around the world, with recent additions to its portfolio including Viceroy New York, Corinthia Hotel London and Palais Namskar in Marrakech.
About Ultratravel Collection
Membership in Ultratravel Collection is reserved for the very best hotels and resorts in the world – genuinely luxurious and iconic properties that deliver the finest service and personalised guest experiences. Member hotels share an integrated global platform for guest recognition and loyalty rewards, the DISCOVERY programme from partner Global Hotel Alliance, as well as beneficial relationships with Ultratravel Collection's other founding partners, Travel Leaders Group and the multi-media brand, Ultratravel. For more information visit ultratravelcollection.com
About Global Hotel Alliance
Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands, bringing together more than 30 brands with over 550 hotels in 75 countries. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands. GHA's award-winning loyalty programme, DISCOVERY, provides 15 million members exclusive opportunities to immerse themselves in local culture wherever they travel. For more information, visit globalhotelalliance.com
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