Vertical Marketing Managers are responsible for researching, understanding, and organizing customer needs for the vertical and application spaces in order to develop growth strategies, marketing programs, tools and messaging to drive sales, margin, and share growth within the respective vertical. The Vertical Marketing Manager position is the "go to" resource within the GE Lighting organization as the Subject Matter Expert (SME) for the Commercial and Hospitality Vertical.

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Patrick Thompson
Talent Partner
GE Digital