5 Trends Shaping Boutique Hotel Design | HotelNewsNow.com
Smaller guestrooms and prominent public spaces are among the more influential trends shaping the boutique and lifestyle segments. A hotel’s design can affect not only how guests view the property but whether they choose to book there in the first place. “Design has enormous power to self-select,” said Stephen Perkins, principal of design firm 3north. “You can target who your guest is and provide those cues.” Perkins’ comments were made during the “Design – color, technology, authenticity” panel at the Boutique & Lifestyle Lodging Association’s 2015 Leadership Symposium. Design experts laid out five of the biggest trends affected that segment of the hotel industry.
