Branded hotels are set to increase their footprint in the UK market, according to new research published today (10 November). The Hotel Bulletin: Q3 2015, drawn up by AM:PM, HVS and AlixPartners, showed that 2,500 bedrooms of the 3,000 new rooms that opened during the third quarter of the year were branded. It said that while 37% of current UK bedrooms are independent, 84% of the active pipeline will be branded properties. According to the report, the shift “reflects the preference of investors, developers and lenders for the relative safety of branded investments”.

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