Industry Update
Press Release16 November 2015

Choice Hotels Announces Cambria Hotels & Suites To Open In New Orleans

Latest groundbreaking marks the brand's official entrance into Louisiana

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Cambria Suites By Choice Hotels

ROCKVILLE, Md. -- Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, Fillmore Capital Partners, and developer Fillmore Hospitality hosted the official groundbreaking of the new Cambria hotel & suites New Orleans yesterday. The new hotel will represent the brand's first location in Louisiana.

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To commemorate the brand's entrance into the Louisiana market, brand representatives, key local dignitaries and guests celebrated the groundbreaking during a ceremony at the property, featuring live entertainment by local jazz phenomenon Tim Laughlin.

"New Orleans is one of the most popular tourist destinations in the South, and one of the most unique cities in the entire country, making it the ideal location for a Cambria hotel & suites," said Michael Murphy, senior vice president, Upscale Brands, Choice Hotels International. "This is a tremendous step forward for the brand, and we're thrilled to once again partner with a world-class organization like Fillmore to bring Cambria to New Orleans."

Conveniently located at 632 Tchoupitoulas Street in the Warehouse District, also known as the Arts District, the New Orleans Cambria hotel & suites is scheduled to open in spring 2017. The new hotel is perfectly positioned within walking distance from many iconic New Orleans attractions, including some of the city's most prominent museums and over twenty-five art galleries.

Additional attractions surrounding the hotel include many well-known live music venues and a number of restaurants and cafes serving everything from stylish gourmet dishes, to traditional Cajun favorites.

The new 162-room hotel will feature sleek, modern rooms that are larger than standard hotel rooms, offering functional, chic decor. Guests will be able to dine at the hotel's contemporary bistro, Social Circle™, open morning and night, serving a locally inspired menu and local craft beer. For business travelers on the go, the new Cambria hotel & suites will also feature a modern business center and meeting rooms.

"We're thrilled to bring an upscale, boutique hotel option to this vibrant New Orleans neighborhood," said Ron Silva, president and CEO of Fillmore Capital Partners. "This property is an exciting addition to the growing partnership between Fillmore and the Cambria brand."

Designed as a business travel and leisure brand, all Cambria hotels & suites feature a larger lobby to give guests a more social atmosphere; oversized rooms with a flexible living space; and the latest technology that allows guests to stay connected while they travel.

For more information, visit www.fillmorehospitality.com/hotels.

About Fillmore Capital Partners

Fillmore Capital Partners, LLC is a private investment company that engages in the development, management, and distribution of investment vehicles for institutional and select private-client investors. FCP invests on behalf of its clients in lodging, healthcare, and operating company platforms, as well as opportunistic investments in other real estate asset classes. To learn more, visit www.fillmorecap.com.

About Fillmore Hospitality

Fillmore Hospitality, LLC is a management company that provides a full spectrum of development, investment and property management services to owners of hotels and resorts throughout North America. The firm's principals and executives have worked together for more than 25 years to deliver consistently superior financial results for their clients. Visit us at www.fillmorehospitality.com for more information.

Related Brand

Cambria Hotels

Cambria® Hotels are designed for the modern traveler, offering guests a distinct experience with simple, guilt-free indulgences allowing them to treat themselves while on the road. Properties feature compelling design inspired by the location, spacious and comfortable rooms, flexible meeting space, and local freshly prepared food and craft beer.
brand information
Other Brands operated by Choice
Ascend Hotel Collection
Clarion
Clarion Pointe
Comfort
Comfort Suites
Econo Lodge
Everhome Suites
MainStay Suites
Quality Inn
Rodeway Inn
Sleep Inn
Suburban
WoodSpring Suites

About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,000 hotels, representing over 590,000 rooms, in over 40 countries and territories as of December 31, 2019, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.

Forward-Looking Statements

Certain matters discussed in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Generally, our use of words such as "expect," "estimate," "believe," "anticipate," "should," "will," "forecast," "plan," "project," "assume," or similar words of futurity identify such forward-looking statements. These forward-looking statements are based on management's current beliefs, assumptions, and expectations regarding future events, which, in turn, are based on information currently available to management. Such statements may relate to projections of the company's revenue, earnings, and other financial and operational measures, our liquidity, our ability to assist franchisees through relief or other financial measures, our ability to minimize or manage disruptions posed by COVID-19, and the impact of COVID-19 and economic conditions on our future operations, among other matters. We caution you not to place undue reliance on any such forward-looking statements. Forward-looking statements do not guarantee future performance and involve known and unknown risks, uncertainties, and other factors.

Several factors could cause actual results, performance, or achievements of the company to differ materially from those expressed in or contemplated by the forward-looking statements. Such risks include, but are not limited to, continuation or worsening of COVID-19 pandemic; changes in consumer demand; the impact of COVID-19 on the global hospitality industry, particularly in the U.S. travel market, changes to general, domestic, and foreign economic conditions, including as a result of COVID-19; future global outbreaks of pandemics or contagious diseases or fear of such outbreaks; foreign currency fluctuations; operating risks common in the lodging and franchising industries; impairments or losses relating to acquired businesses, changes to the desirability of our brands as viewed by hotel operators and customers; changes to the terms or termination of our contracts with franchisees; our ability to keep pace with improvements in technology utilized for marketing and reservations systems and other operating systems; our ability to grow our franchise system; exposure to risks related to our hotel-development, ownership and financing activities; fluctuations in the supply and demand for hotels rooms; our ability to realize anticipated benefits from acquired businesses; the level of acceptance of alternative growth strategies we may implement; operating risks associated with our international operations, especially in areas currently most affected by COVID-19; the outcome of litigation; and our ability to manage our indebtedness. These and other risk factors are discussed in detail in the company's filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports filed on Form 10-Q. Except as may be required by law, we undertake no obligation to update publicly or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

© 2020 Choice Hotels International, Inc. All rights reserved.

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