Industry Update
Press Release25 November 2015

Gran Meliá de Mar: Meliá Hotels International continues to extend its luxury hotel portfolio in Spain with the transformation of an emblematic hotel in Mallorca

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Gran Melia

Meliá Hotels International announced a project today to transform its flagship Meliá de Mar hotel in Illetas (Mallorca) into a premium Gran Meliá hotel for the next summer season, another milestone in the company strategy to improve its positioning in the luxury hotel industry, accompanying the recent announcement of the transformation of a hotel in downtown Madrid (Gran Melia Palacio de los Duques).

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The company was founded in Majorca, in 2016 it will celebrate its 60th anniversary, and continues to show its commitment to its origins. Gabriel Escarrer, Vice Chairman and CEO of Meliá Hotels International, stated, "our future as a company and the future of Mallorca as a destination is focused on innovation and differentiation. A landmark hotel such as the Gran Melia de Mar will help us strengthen our brand awareness and differentiate the destination in the premium category in an increasingly competitive environment."

The hotel is located only 10 minutes away from Palma and is one of the most charismatic hotels on the island of Mallorca. Designed by the renowned architect Jose Antonio Coderch, it was fully refurbished in 2008 and is still considered one of the finest examples of modern architecture in the Balearic Islands. The building overlooks an idyllic private cove in Illetas, in the region of Calvia, with a unique elegance that has survived throughout the years. In 2009 it became an "adults-only" hotel to improve its value proposition and exclusivity for guests through sophisticated services, facilities and experiences, as well as an even more personalized service to respond to the needs of adult travellers.

For the 2016 summer season, the 144-room hotel will be known as the Gran Meliá de Mar on completion of major reforms to improve the quality of its rooms and outdoor facilities, including the pool area and terraces, as well as the addition of some of the characteristic attributes of the Gran Meliá brand, such as a Red Level Lounge. Another important change is the adoption of the Gran Melia service standards based on traditional luxury with a modern flair as key brand differentiator. This service culture known as Red Glove Service ensures a personalized luxury experience for guests.

The hotel will also add new technologies such as next-generation TVs, and will convert its current spa into a new "Spa by Clarins", thanks to an exclusive Gran Melia agreement with the cosmetics firm. The hotel will offer a gourmet dining experience to guests through its two restaurants, in addition to a superior quality cocktail service and fantastic facilities for meetings and events, with a total of six function rooms, the majority with natural light.

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Gran Melia

Gran Meliá evokes the essence of Spanish culture: simple pleasures, connection with the earth, respect for things well done and a discreet elegance perceived in every corner. This philosophy is materialized in each of the elements that shape the Gran Meliá experience.
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About Melia Hotels International

Founded in 1956 in Mallorca (Spain), Meliá Hotels International operates more than 390 hotels (portfolio and pipeline) throughout more than 40 countries, with brands including Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, INNSiDE by Meliá, Sol by Meliá and TRYP by Wyndham. The Company is the global leader in resort hotels, while also leveraging its experience to consolidate the growing segment of the leisure-inspired urban market. Its commitment to responsible tourism has led the Group to become the third most sustainable hotel company in the world in 2018, according to RobecoSam, the investment company to produce the Dow Jones Sustainability Index. Meliá Hotels International is also included in the IBEX 35 Spanish stock market index and it is the Spanish hotel leader in Corporate Reputation (Merco Ranking). Follow us on Twitter, Facebook, Linkedin and Instagram meliahotelsinternational.com

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