Industry Update
External Article26 November 2015

Hyatt Tests Facebook Messenger as a Customer Service Channel

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skift.com

Hyatt has been offering customer service on social platforms since 2009, including private messaging through the company’s Facebook pages, and it has become the first travel company to test doing so through Facebook’s Businesses on Messenger. At its F8 conference in March 2015, Facebook unveiled its Messenger Platform, an app that would pave the way to support Businesses on Messenger and enable users to communicate with participating companies the way they might do with their friends.

Read the full article at skift Inc.

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