Hotel Chains Scramble to Poach Elite Customers as Year Draws to a Close | Skift.com
The news that Marriott would acquire Starwood sent tremors through the ranks of frequent hotel guests earlier this month and shaking their loyalty to the core. With many elite Starwood customers unsure about the long term future of their favorite Starwood Preferred Guest rewards program, competitors are now taking turns at chipping away at their loyalty. Hyatt was the first. In a Twitter campaign aimed at Starwood Preferred Guest members, the Chicago-based hotel chain offered to match the status of inbound customers, offering eight valuable suite upgrades as an incentive. That campaign apparently pulled in about 10,000 defectors.
