Industry Update
Press Release 7 December 2015

Louvre Hotels Group acquires Nordic Hotels AG portfolio and doubles its presence in Germany

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Louvre Hotels (former Envergure Group)

The agreement comprises the acquisition of 25 hotels in 11 German cities for a total capacity of 1,816 rooms. It also includes a management platform based in Kiel, thus creating a hub for Louvre Hotels Group in Germany.


A few months after the rebranding of 9 Motel One hotels into Première Classe, Louvre Hotels Group – the second largest European hospitality group – today announces the acquisition of the Nordic hotels portfolio.

Out of the 25 hotels, 23 are under operation and 2 are currently under construction and planned to open in 2016. Mostly unbranded, eight hotels are classified as 4 stars, fifteen as 3 stars and two as 2 stars.

The deal allows Louvre Hotels Group to double the size of its network in Germany.

Related Brand

Première Classe

Since its launch in 1989, the Première Classe brand has shaken up the hotel sector, from 0 to 1 star, by adopting a true low-cost strategy that includes a private bathroom in every room. 230 hotels -.
brand information
Other Brands operated by Louvre Hotels Group
Golden Tulip
Kyriad Direct
Royal Tulip
Sarovar Hotels
Tulip Inn

About Louvre Hotels Group

Louvre Hotels Group and the Jin Jiang Louvre Asia platform form a major force in the global hotel industry, boasting a portfolio of 2,500 hotels in 52 countries. They feature a comprehensive 1- to 5-star hotel offer including the iconic Louvre Hotels Group brands: Première Classe, Kyriad, Campanile, Tulip Inn, Golden Tulip and Royal Tulip; the 5 brands of the Sarovar network in India, as well as 4 Chinese brands: Metropolo, Jin Jian Inn, Bestay and Goldmet Inn. Louvre Hotels Group is a subsidiary of Jin Jiang International Holdings Co., Ltd., one of the largest tourism and travel conglomerates in China.

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