How to handle sales inquiries at hotels | HotelNewsNow.com
To avoid leaving money on the table, follow these best practices when it comes to handling hotel sales inquiries. Potential revenue can be left on the table at convention hotels due to weak standards when handling sales inquiries, sources said. According to a recent “mystery shopper” survey from consulting firm BDRC Americas, 70 hotels in nine cities showed a broad range of performance within brands on responses to inquiries. One shocking result, according to BDRC, was in telephone follow-up, with no brand calling back any more than 50% of inquiries to close the business. In many cases, hoteliers failed to send a proposal.
