Industry Update
Press Release16 December 2015

Best Western Brings Eastern Charm to Mandalay, Myanmar

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BEST WESTERN PLUS

Bangkok -- Best Western Hotels & Resorts has continued its rapid growth in Myanmar with the launch of new hotel in Mandalay.

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The new BEST WESTERN PLUS Eastern Palace Hotel is located in the heart of the city, just minutes from Mandalay's main business district and many historical landmarks.

A modern midscale hotel, BEST WESTERN PLUS Eastern Palace offers a selection of rooms and suites that combine the latest amenities, such as flat-screen TVs, USB ports and complimentary Wi-Fi, with local touches that represent the traditional warmth of Myanmar hospitality.

Guests will be able to sample local and international cuisine at the hotel's all-day dining restaurant, take a relaxing drink at the lobby lounge, or cool off in the shaded outdoor swimming pool, which also features a pool bar.

Alternatively, the hotel's spa, fitness center, steam room and sauna provide a variety of ways for guests to unwind after a hard day's business or sightseeing.

And for corporate guests, BEST WESTERN PLUS Eastern Palace Hotel features a business center and meeting space for large or small events.

"Best Western was one of the first international hotel groups to enter Myanmar following its re-emergence on the international stage, and I am delighted to be able to leverage our first-mover advantage with yet another superb hotel in the country," commented Olivier Berrivin, Best Western Hotels & Resorts' Managing Director of International Operations - Asia.

"Following our two properties in Yangon, BEST WESTERN PLUS Eastern Palace Hotel will be another excellent addition to our nationwide portfolio. With Myanmar's recent elections having passed off peacefully and successfully, this charming and alluring country is set for another prolonged period of prosperity.

"I am delighted that Best Western Hotels & Resorts is able to play a part in Myanmar's bright future, and look forward to welcoming guests to BEST WESTERN PLUS Eastern Palace Hotel," Mr. Berrivin added.

Best Western Hotels & Resorts made its debut in Myanmar in 2013 with the launch of the BEST WESTERN Green Hill Hotel in central Yangon. It has since added a second hotel in Yangon, BEST WESTERN Chinatown Hotel.

BEST WESTERN PLUS Eastern Palace Hotel will become the company's third hotel in Myanmar, and the company is planning to expand its footprint further across the country in the coming years.

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BEST WESTERN PLUS

BEST WESTERN PLUS is a solid upper midscale AAA 3-Diamond type hotel. From well-appointed rooms to standard amenities expected in mid‑market offerings, each hotel is thoughtfully designed to suit the needs of any traveler.
brand information
Other Brands by Best Western
Aiden Hotel℠
BEST WESTERN
BEST WESTERN PREMIER®
BW Premier Collection
BW Signature Collection®
Executive Residency by Best Western
GLō
Sadie Hotel℠
SureStay
Vib
Worldhotels

About Best Western® Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of approximately 4,500 hotels in nearly 100 countries and territories worldwide. Best Western offers 16 hotel brands to suit the needs of developers and guests in every market. Best Western branded hotels include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection®, and BW Signature Collection®. Through recent acquisition, Best Western now also offers WorldHotels® Luxury, WorldHotels Elite and WorldHotels Distinctive brands. Completing its portfolio, Best Western offers SureStay®, SureStay Plus®, and SureStay Collection® franchises**. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand's North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-midscale and midscale hotel brands respectively for two consecutive years, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won 10 consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand's commitment to providing exceptional service and great value to AAA/CAA's nearly 60 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in breakfast (food and beverage category) by J.D. Power's 2018 North America Hotel Guest Satisfaction Index Study - ranking first for midscale; and second for upper midscale. Nearly 40 million travelers are members of the brand's award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western's partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western and SureStay branded hotels are independently owned and operated.

Contact
Siriporn Trachoo
Marketing & Communications Best Western International – Asia
Phone: +66 2 656 1260
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