Craig Greenberg, president, and Alice Gray Stites, VP, Museum Director, at 21c Museum Hotels, spoke at the Skift Global Forum. Their presentation focused on “Art, Culture & the Experience Economy: Learning is the New Luxury.” Stites and Greenberg described how guests at 21c typify the next generation consumer who prioritizes educational learning during travel because of its power to generate transformative experiences. They stressed that 21c’s experiential programming around art and design was developed for the growing number of people who want to cultivate new perspectives by seeing new things and meeting new people.

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