Hoteliers can learn from Playboy
Playboy threw us all a curveball in 2015 when the magazine announced it would cease publishing full nude photography.
The rationale makes sense: These days free pornography is just a mouse click away, and Playboy doesn’t stand a chance at competing. Instead, the company is pivoting to focus on more urbane content and thought leadership to drive worldwide merchandising sales.
It’s a desperate act, but it’s also brilliant.