Renaissance Hotels and Marriott’s Content Studio’s Original Short Film “Business Unusual” Premiered
The film, available worldwide on multiple platforms, features Tia Carrere, Yoshua Sudarso, Jason Gerhardt, Grant Bowler and Brian Poli-Dixon
Bethesda, MD -- Renaissance Hotels and Marriott's Content Studio premiered their short film "Business Unusual", with a global YouTube launch followed by a screening and party at the Renaissance Chicago Downtown Hotel last evening. The multi-platform, all-screens distribution strategy includes limited theatrical release, inside Renaissance Hotels' guest rooms, as well as on Marriott.com and to the nearly 55 million Marriott Rewards members.
"With 'Business Unusual' we hope to encourage our audience to explore the city that they are visiting to uncover and discover new things about the city, as well as themselves," said David Beebe, Vice President, Global Creative + Content Marketing, for Marriott International and its portfolio of 19 brands. "The film is engaging content that will inspire them to delve deeper within themselves to find success."
"Renaissance Hotels is designed for today's business travelers and our goal is to create experiences for them to connect with the city that they are visiting," said Dan Vinh, Vice President Marketing, Renaissance Hotels. "'Business Unusual' highlights the heart of Chicago and allows our guests the chance to acquaint themselves with all that the city has to offer."
Situated on the banks of the Chicago River, the Renaissance Chicago Downtown Hotel captures a spirit of wanderlust that inspires guests to explore the neighborhood and discover the unexpected. Indigenous touch points are infused into the design of the new Lobby, Marriott Rewards® Elite Club Lounge, The Artist Studio, Staytion Market and Bar, and The Library to capture the high energy, whimsical character and ebullience of Chicago. A high-low design approach pairs luxurious high-end finishes with raw, gritty, concrete and graffiti-inspired surfaces. Experiential works of art by homegrown artists are placed to intrigue; CTA bus-inspired windows from the early 1900s serve as a gateway into the chef's display kitchen at Staytion Market and Bar; wallpaper and elevator lobby artwork illustrate the Chicago "L" map, immersing guests in the heart of the city's transportation system; a specially commissioned artwork made of colored pencils melds into a local taxicab and even the lobby pillars are works of art, each featuring local images, which when viewed at a certain vantage point blends together harmoniously to form a single scene, encouraging guests to change their perspective and to look – and look again. The multi-million dollar renovation is part of the globally recognized Renaissance Hotel brand's focus on discovery, provoking both guests and locals' interests to explore the Windy City.
To celebrate the film's location- arguably one of the stars of the picture- the Renaissance Chicago Downtown hotel is currently offering a Business Unusual Movie Package. The package includes a #5-9 Passport, inspired by the brand's commitment of helping guests make the most of evenings, 5pm-9pm, plus a one-day pass on Chicago's Mass Transit System. The #5-9 Passport includes exclusive access to discoveries featuring the best tastes, sights and sounds of the Windy City; an in-room bar program where guests receive a bar kit including highball glasses, sphere ice molds, and other cocktail making accessories as well as to 100 Bonus Marriott Rewards Points to contribute towards future discoveries.
"Business Unusual," written and directed by Daniel Malakai Cabrera & Caine Sinclair, is the third original short film produced by Marriott's Content Studio, following the successful releases of "French Kiss" and "Two Bellmen." Post-production on "Two Bellmen Two," the Content Studio's fourth original short film, which was shot in Dubai at JW Marriott Marquis Hotel Dubai, the tallest hotel in the world, is underway. The studio has also produced two original YouTube Series for Marriott International, "Hot Shoppe" and "DO NOT DISTURB." In addition, Renaissance Hotels launched season two of its "The Navigator Live" series in October, which is currently airing on AXS TV, www.youtube.com/renhotels, www.facebook.com/renhotels and in-room at Renaissance Hotels.
The original soundtrack and score for the "Business Unusual" film were composed and inspired by the musical cues throughout the film. As an homage to the film's location, local Chicago band The O'Mys, plus Los Angeles artists including 9 Theory, Alan Paris, Dawn Mitchele, Doobie Dalil, D-Rae, dUSTIN tAVELLA, Malakai, Open Optics, Scarub, Tensei, The Cosmic Sea and were featured. The soundtrack will be available on all major digital distribution outlets including iTunes, Spotify, YouTube and Amazon. The album will also be available on SoundCloud as a free download through February 2016. The album was produced by Daniel Malakai Cabrera and Fingazz and was executive produced by David Beebe and Dan Vinh. Click here to listen to the "Business Unusual" soundtrack.
Images from the premiere of the "Business Unusual" film at the Renaissance Chicago Downtown Hotel can be accessed by clicking here.
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,700 properties in 30 leading hotel brands spanning 130 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.