Hotel Sales & Marketing Trends 2016
Recently published Hotel Sales & Marketing Trends 2016 report is the most popular study of hospitality industry predictions that will shape sales and marketing in the upcoming year. It is already the fourth edition provided by experts from Profitroom in cooperation with Deloitte. Trends published in previous reports fulfilled in nearly 100%, therefore it is worthwhile to make oneself familiar with the new report and find out what should the hospitality industry expect in 2016?
This years study encompasses 15 trends related to factors that influence the hotel industry market, as well as technological advances and social changes that impact the way reservations are made. Information provided in the Trends 2016 suggests that hoteliers shall expect further growth in the next year. This piece of news is encouraging for both hotels and people related to the industry; as well as customers who make use of hotels and similar properties. Hotels guests may expect further enhancement in overall comfort and better quality of communication from hotels.
Will personalized communication become even more popular in 2016? According to Profitroom experts, it will be a necessity - 70% of hotel guests expect highly personalized experience in line with the concept less ideas more experience. 2016 is expected to be the year when guests will not be divided into segments but rather into profiles. The profiles may change in time, depending on factors like guests status, private or work situations. Are they planning a business trip or looking for a holiday of a lifetime? The trick of the trade is to recognize customers needs and adjusting the message to the stage of the journey they are - summarizes Profitrooms Customer Success Director.
Corporate Social responsibility is becoming an indispensable activity for every respectful property. The actions that hotels implement among others are water saving solutions, saving electricity and water, managing waste effectively. While observing the hospitality industry we notice an increase in significance of Corporate Social Responsibility in hotels. Taking care of the natural environment, supporting local communities and provision of good working conditions among well respected hotels has become a standard that results in unique experience customers. Our experience shows that customers pay attention to such actions not only during their stay, but also while selecting a property, says Paulina Kaczmarek, Manager of Sustainability Consulting in Deloitte.
Hotel Sales & Marketing Trends 2016 include forecasts related to a change in behavior that occurs during the reservation process. The importance of guests reviews in the purchasing process is growing. According to Profitrooms data the Internet user browses 18 webpages, including portals with reviews and profiles in social media, in order to verify information about the brand and base the purchase decision on other travelers opinions. What is more, the guest data will make it possible to better manage the brand image and outperform competitors on this demanding market. Will messages adjusted to recipients become more popular? According to Profitroom messaging tailored to meet the recipient needs will become a necessity in 2016.
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Profitroom has been active in the hospitality industry for over 10 years now, serving more than 1500 hotels in various parts of the world. Profitroom specializes in providing solutions maximizing hotels' profits.
They provide, among others, one ofthe most popular reservation systems in Europe - Upper Booking Engine, design award winning hotel websites and offer marketing services to hotels.
In recent years, the company has gained trust of the most respected independent hotel brands and won awards for both their products and designs. More details on http://www.profitroom.com/about-us