Industry Update
Supplier News26 January 2016

Tammy Farley, President of Rainmaker, is One of HSMAI’s Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization

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DELETED: The Rainmaker Group

Eighteen years ago, Tammy Farley, president, co-founded The Rainmaker Group with company CEO Bruce Barfield. Today, she's an oft-acknowledged leader and visionary in revenue optimization. The most recent accolade comes from the prestigious Hotel Sales and Marketing Association International (HSMAI) which just released its list of 2015 Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization. Selected by a panel of senior industry executives, the individuals recognized by the award are those whose recent work demonstrates creativity and innovation, cutting edge sales or marketing campaigns, triumph in challenging situations; and sales efforts that resulted in dramatic gains. The group will be honored during the Adrian Awards Dinner Reception and Gala on Feb. 16, 2016 at the New York Marriott Marquis.

Commenting on the award, Farley said, "I am very grateful and humbled by this award. It's especially satisfying to be recognized by HSMAI, an outstanding organization that has served the hospitality industry so well for so long. I feel privileged to share this award with a stellar group of industry peers."

Along with the other awardees, Farley was judged on her accomplishments of the preceding 18 months. Among her many contributions to the growth and success of Rainmaker were the acquisition of Revcaster, the leading market intelligence, rate shopping and analytics solution; securing one of the world's largest gaming facilities, Resorts World Genting in Malaysia, as a client; and driving continuing technological advances and innovations that her clients enjoy as part of their initial contract with the company. It is no accident that Rainmaker was named to the Atlanta Business Chronicle's "100 Fastest Growing Companies in Atlanta" list in 2015 and earned a remarkable fifth year on the Inc. 5000 list of the Fastest Growing Companies in America.

Well-known for her exceptional service ethic to Rainmaker clients, Farley is equally passionate about nurturing a corporate culture that takes excellent care of her employees and inspires them to join her in community service for such worthy causes as Habitat for Humanity and Make-a-Wish Foundation.

Related Events

Adrian Awards Gala 2018


New York Marriott Marquis — New York, NY United States
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HSMAI Digital Marketing Strategy Conference 2018


New York Marriott Marquis — New York, NY United States
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About Rainmaker

The Rainmaker Group, a Cendyn company, is the premier provider of revenue and profit optimization solutions to the hospitality industry. Rainmaker's intelligent profit platform helps hotels, resorts and casinos optimize revenue, drive increased profitability, save valuable time & outperform competitors. As part of Cendyn, Rainmaker offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. To learn more about Cendyn and its suite of hotel revenue management and profit optimization solutions, visit LetItRain.com or www.cendyn.com.

About Cendyn

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms, Cendyn drives sales, marketing and revenue performance for tens of thousands of hotels across the globe. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With offices in Boca Raton, Atlanta, Boston, San Diego, London, Munich, Singapore, Sydney, Bangkok and Tokyo, Cendyn proudly serves clients in 143 countries, delivering over 1.5 billion data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit www.cendyn.com.

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