In a later session at the Americas Lodging Investment Summit (ALIS) conference in Los Angeles today, presenters will detail what to expect in 2015, including the motion to push “significant” hikes on guests, per the report. One of these presenters, Mark Woodworth of PKF Hospitality Research, is projecting there to be a 5.4 percent increase in the national hotel rate in 2015, compared to 2014.

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